The Grow and Convert Marketing Show

Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/

We discuss:
- Should you create landing pages vs. blog posts to target competitor keywords
- Vs. Keywords and a more advanced strategy of going after vs. keywords
- Alternatives Keywords
- Writing tips for going after competitor and vs. keywords
- and more!

Additional reading:
Landing page vs. blog posts: 
https://www.growandconvert.com/conversion-rate-optimization/landing-pages-vs-blog-posts/
Pain Point SEO: 
https://www.growandconvert.com/seo/pain-point-seo/
Circuit Case Study
https://www.growandconvert.com/content-marketing/scaling-seo-traffic/

n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions.

In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them to increase your conversion rate.

SEO conversion rate article

Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters.

Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post.

We share our thoughts as to why this is and make the case for why more businesses should adopt our approach to blog post writing.

Relevant articles:
https://www.growandconvert.com/content-marketing/how-often-should-website-content-be-updated/
https://www.growandconvert.com/seo/secondary-keywords/

A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing.

Marketers are taking to Twitter and LinkedIn to take sides: 
"See, this is why you should focus on brand marketing" - Brand Marketer
"No! Performance marketing still works"- Performance marketer

We share our thoughts on this topic and share when we think each type of marketing makes sense. Hope you enjoy the debate!

The linkedin post: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/?trackingId=4hwmp4UlQNyDwPI%2F%2BSN2kA%3D%3D

Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go.

In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing.

Specifically:
- How we're almost at capacity and how we're solving this
- How hiring is a growth limiter
- Why growing quickly isn't advantageous to an agency

and more...

We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it:
1. What is the definition of results?
2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc.
3. How many conversions are you already driving through other channels?
And more...

In this episode, we share a ton of different data to help answer this question. We share our own client data to show how long it takes to start seeing rankings and conversions. We share how we do expectation setting around rankings, traffic and conversions. Then we answer some common questions around does domain rating play into speed and how does keyword difficulty affect rankings?

Articles featured in the episode:
Disruption stories: https://www.growandconvert.com/content-marketing/disruption-stories/
How long does it take for content marketing to work: https://www.growandconvert.com/content-marketing/how-long-does-it-take-for-content-marketing-to-work/

In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves. 

How a content strategy evolves:
Tier 1: Testing ability and time to rank
Tier 2: Scaling
Tier 3: Maintaining/Defending rankings

We share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business.

Hope you enjoy this episode!

Other helpful articles:

More on updating: https://www.growandconvert.com/seo/secondary-keywords/
SaaS content strategy: https://www.growandconvert.com/content-marketing/saas-content-strategy/
B2B content marketing strategy: https://www.growandconvert.com/content-marketing/b2b-content-marketing-strategy/

In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts. 

Devesh explains why for most companies, it doesn't make sense to AB test. 

We share that reasoning and then we talk about what you should do instead of AB testing to increase conversions. Devesh shares some funny stories from his time running an AB testing agency. Then Devesh shares how to use a conversion rate calculator.

We hope you enjoy this episode!

In this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads. Then we share what marketing has and hasn't worked and how marketing differs for service businesses.

When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video,  we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for SEO bottom of the funnel keywords.