The Grow and Convert Marketing Show

In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content.

Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content.

After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the fundamental problem: generic AI writing tools produce "Google research papers" that lack a company's unique voice and arguments. 

Our solution? 

A tool that analyzes your existing content to create a comprehensive "brand summary" capturing your business's value proposition, features, target customers, and pain points.

The highlight of our tool is the "super brief" feature - simply input a keyword and the AI analyzes search intent, SERP patterns, and suggests content formats while providing ways to pitch your business specifically for that keyword.

Key Learnings:

-Most AI writing tools fail because they don't understand your business's unique positioning and arguments
-83% of marketers use AI content despite quality concerns, primarily for time savings
-The "brand summary" approach ensures AI truly understands your business before writing
-Our tool generates strategic ideas (not just language), reversing the typical -AI writing workflow
-AI writing can be high-quality and conversion-focused when it understands your business first
-The "super brief" feature analyzes keywords and SERPs to suggest angles and approaches to produce pieces that will rank
-Effective AI content requires understanding both what to write and how to write it

We'd love your feedback about the tool and suggestions to make it better. Please leave feedback in the comments.

Articles that we reference in the video:
Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/
How Marketers Are Using AI for Writing [Survey]: https://www.growandconvert.com/ai/ai-writing-survey/

In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.

We break down:
- Common objections from leadership teams that are hesitant to target these types of keywords
- Three practical approaches to creating comparison content without "trashing" competitors
- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicks

If you've been avoiding competitor keywords because they feel uncomfortable or unprofessional, this episode will show you how to approach them tastefully while capturing high-intent buyers already searching for alternatives.

Follow us at growandconvert.com/newsletter for articles and updates when new videos are released!

Helpful articles:
SEO conversion rates: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/
Competitor comparison pages: https://www.growandconvert.com/seo/competitor-comparison-landing-pages/
SERP analysis: https://www.growandconvert.com/seo/how-to-do-serp-analysis/

This one is likely better to be watched on Youtube (so you can see the writing and editing).

In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by:

- Identifying proper search intent and avoiding the "high school research paper" intro
- Showing how to position your true product differentiator instead of using generic claims
- Demonstrating how to write for advanced audiences who already understand your category
- Explaining why pain points should be concise and relevant to your reader's current stage

Whether you're writing bottom-of-funnel content or product comparisons, these principles will help you create more effective content marketing that actually drives conversions.

📈 Join our newsletter: https://www.growandconvert.com/newsletter/
🎧 Listen to the podcast: https://podcasts.apple.com/us/podcast/the-grow-and-convert-marketing-show/id1652941589
📘 Learn more about SEO content writing: https://www.growandconvert.com/content-marketing/seo-content-writing/
The detail principle for writing good blog posts: https://www.growandconvert.com/content-marketing/how-to-write-a-good-blog-post/

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.

Watch as they analyze real SERP examples for AI writing tools keywords, revealing:

• How to determine if a keyword is worth targeting
• The difference between category and jobs-to-be-done keywords from a SERP perspective
• How to spot opportunities in mixed-intent SERPs
• When to create one piece vs. multiple pieces for similar keywords
• Why high search volume doesn't always equal high priority
• How to use SERP analysis to rank

Whether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.

📈 Join our newsletter: https://www.growandconvert.com/newsle...
🎧 Listen to the podcast: [https://podcasts.apple.com/us/podcast...]
📘 Learn more about Pain Point SEO: https://www.growandconvert.com/conten...

Read our blog post on SERP analysis: https://www.growandconvert.com/seo/ho...

In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.

While Grow and Convert is known for our bottom-of-funnel first approach to  content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.

We cover key topics including:

• When to focus on bottom-of-funnel vs. when to invest in broader brand building
• Why top-of-funnel SEO content often fails to grow a brand
• How different companies create their unique "wow moments" (Dropbox, Peloton, ClearScope)
• Finding the right marketing approach based on your company's natural strengths and differentiators

In this episode, we break down our proven framework for writing high-converting blog posts that can outrank even the biggest competitors. Through three real-world examples, we show you exactly how to write bottom-of-funnel content that both ranks and converts.

You'll learn:

• How to write ultra-specific content that shows deep industry expertise

• Why most category blog posts fail to convert (and how to fix them)

• Why we prefer using blog posts to target category keywords over landing pages

🔍 Case Studies Featured:

• Toro TMS (QuickBooks trucking software)

• ServiceTitan (inventory management for electrical contractors)

• Fusion Academy (best schools for sensory processing disorder)

We conducted a secret experiment: writing and publishing a Grow & Convert blog post without telling anyone that we used AI to produce it. In this video, we reveal how it went and share honest insights about using AI for content creation.

Our content strategist and writer Katelyn Urich walks through her process of using different AI tools (Claude and NotebookLM) to write a full blog post, the unexpected challenges she faced, and why the experience actually made her writing worse. 

We discuss:

-Why traditional AI writing approaches lead to "mirage content", in other words content that looks good, but lacks substance
-How we used NotebookLM in an unusual way to maintain our signature brand voice and expertise
-The hidden problem with AI writing that becomes apparent only after multiple rounds of editing
-Why AI writing tools might save time for some content creators but fall short for high-stakes content
-Practical ways to use AI as a writing assistant without compromising quality

We share both the promising and problematic aspects of AI writing tools, helping you make informed decisions about incorporating them into your content process.

We dive deep into our study examining the correlation between Google rankings and AI search tool recommendations. Join Benji, Devesh, and special guest Katelyn as we analyze data from 16 clients across 415 keywords to understand how Google rankings influence visibility in tools like ChatGPT and Perplexity.

Key Findings:

• 70%+ correlation between Google page 1 rankings and AI tool recommendations
• Higher Google ranking positions (top 3) showed even stronger correlation
• Domain Rating shows significant correlation with AI tool visibility
• Different patterns observed across industry verticals and keyword types

📊 Study Details:

16 clients analyzed
415 keywords examined
Tools studied: ChatGPT, Perplexity, Claude
Focus on bottom-of-funnel keywords

💡 Key Takeaways:

Strong correlation suggests traditional SEO efforts may help with AI visibility
Higher domain authority correlates with better AI tool presence
Service businesses showed different patterns than SaaS companies
Medical content showed lower AI visibility, possibly due to liability concerns

🔗 Resources Mentioned:

Full study writeup coming soon on growandconvert.com
Follow us for updates: @growandconvert
Subscribe to our newsletter: growandconvert.com/newsletter

In this episode, we dive deep into how AI is transforming content marketing and SEO in 2025. We explore both the search and content creation aspects of AI, sharing real data from our agency experience and a recent survey of content marketers.

Key Topics Covered:
[0:00] Introduction and episode overview
[1:00] Background on our recent travels and company retreat
[2:00] Two main aspects of AI in content marketing: content generation and search
[4:00] Changes in search behavior and SEO with AI tools
[6:00] Real examples of leads coming from ChatGPT
[8:00] How AI tools recommend content differently from Google
[11:00] Our analysis of AI tool recommendations vs Google rankings
[17:00] Why content still matters for AI visibility
[21:00] Changes in content consumption patterns
[24:00] The future of content distribution across channels
[29:00] AI content writing experiments and survey results
[36:00] Challenges with AI-generated content
[39:00] Survey insights on AI content adoption

💡 Key Findings:

• 70%+ correlation between Google rankings and AI tool recommendations

• 83% of surveyed marketers have published AI-assisted content

• Major challenges remain with AI content quality and precision

• Content remains crucial for visibility in both Google and AI tools

🔗 Resources Mentioned:

Full survey results coming soon at growandconvert.com/blog
Follow us on Twitter @growandconvert
Subscribe to our newsletter: growandconvert.com/newsletter

📱 Connect With Us:
Website: https://www.growandconvert.com
Twitter: @growandconvert
Newsletter: growandconvert.com/newsletter
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In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 

📌 What You'll Learn:

- What are Jobs to Be Done (JTBD) keywords?
- Examples of JTBD keywords
- How to come up with JTBD keywords for your business
- JTBD conversion data
- Which JTBD keywords convert the highest.

💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!