In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.

While Grow and Convert is known for our bottom-of-funnel first approach to  content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.

We cover key topics including:

• When to focus on bottom-of-funnel vs. when to invest in broader brand building
• Why top-of-funnel SEO content often fails to grow a brand
• How different companies create their unique "wow moments" (Dropbox, Peloton, ClearScope)
• Finding the right marketing approach based on your company's natural strengths and differentiators