Search is no longer just about keywords and rankings. But what happens when customers start discovering products through AI instead of traditional search?

In episode #35 of The Retention Edge, hosted by Pietro Saccomani, founder of MobiLoud, we sit down with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, to unpack how AI is reshaping product discovery and what it means for brands.

From the rise of AI-driven discovery to the growing importance of answer engine optimization, Lauren shares insights from working with over 10,000 commerce leaders. She explains how brands need to rethink content, data, and digital shelf strategy to stay visible in an AI-first environment.

We dive deep into:

- Why AI discovery limits results to just a few products instead of thousands

- What answer engine optimization (AEO) means and how brands can adapt

- The importance of machine-readable content, taxonomy, and crawlability

- Why most brands struggle with personalization due to disconnected data

- How retention now depends on delivering clear value to customers

If you're a digital marketer, growth strategist, or brand leader navigating AI, SEO, and customer retention, this episode will help you understand how discovery and visibility are changing in real time.

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Connect with Pietro: https://www.linkedin.com/in/pietrosaccomani/

Connect with Lauren: https://www.linkedin.com/in/laurenlivak/