Most product teams treat catalog content like a checklist. But what if your messy data is silently wrecking SEO, discoverability, and CX?

In episode #28 of The Retention Edge, we sit down with Vidar Trojenborg, Co-Founder of Emfas, to explore how AI-powered product enrichment is redefining digital growth for eCommerce brands and multi-brand retailers alike.

From fixing broken PLM handoffs to automating alt text, enriching PDPs, and pushing products into ChatGPT, Vidar shares how Emfas helps brands regain control over messy catalogs and unlock visibility across channels.

We dive deep into:

- Why poor product data ruins SEO and LLM discovery

- How AI transforms PIM systems from manual to scalable

- The future of PDPs (and why FAQs matter more than ever)

- When to automate vs. when to prompt-engineer

- Common myths about catalog AI and hallucination risks

If you're running on Shopify, managing thousands of SKUs, or building for the next era of generative search, this episode is packed with lessons to help you scale content, save time, and stay competitive. Because in eCommerce, your product data is your storefront.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Vidar: https://www.linkedin.com/in/vidar-trojenborg-289059106/

Black Friday used to be a single moment. Today, it’s an entire season and the brands winning are adapting earlier than ever.

In episode #27 of The Retention Edge, we sit down with Andy Isom, CEO of Weavos, to break down how eCommerce sales cycles have shifted post-COVID and why one brand saw a 10X spike in sales during an October Amazon Prime event, only to see far weaker results during Black Friday.

Drawing from 10+ years in eCommerce across Amazon, Walmart, and TikTok Shop, Andy explains how extended promotions, early holiday spending, and rising competition are reshaping digital growth strategies. He shares real client data, platform-level observations, and firsthand experience navigating today’s more cautious and price-conscious consumer.

We dive deep into:

- Why Black Friday and Cyber Monday no longer behave like single-day events

- How Amazon’s fall Prime events pull demand forward

- What longer promotional windows mean for pricing and margins

-Why TikTok Shop and influencer content now play a bigger role in brand awareness

- How off-platform demand can lift branded search and organic performance

If you’re a digital marketer, growth strategist, or brand leader selling on marketplaces, this episode will challenge how you think about peak season planning, promotion timing, and multi-channel growth. Because in modern eCommerce, when you sell matters just as much as where you sell.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Andy: https://www.linkedin.com/in/andyisom/

What if you could turn a mediocre product photo into scroll-stopping video content without ever booking a photoshoot

In episode #26 of The Retention Edge, Sam Davies, Content Marketing Manager of Creative Force, breaks down how lean eCommerce brands are using AI-powered virtual production to speed up content creation and boost conversions without sacrificing brand identity.

From real-world use cases at Dreem.ai to lessons from enterprise platforms like Calvin Klein, Sam shares what actually works when scaling PDP visuals, running tests with AI models, and keeping "taste” at the center of your brand's creative process.

We dive deep into:

- Why AI-powered content is only as strong as your prompts

- How small brands can outpace giants with faster creative workflows

- Common mistakes in catalog imagery and how to fix them

- The rise of hybrid content (human-led shoots + AI enhancement)

- What disclosure, control, and creative direction really look like at scale

If you're a creative lead, growth marketer, or content strategist, this episode offers a tactical look at how to embrace AI without losing your edge. Because in 2026, taste, not tools, is what sets your content apart.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Sam: https://www.linkedin.com/in/samthomasdavies/

Revenue is up. Ads are running. The dashboard looks healthy. So why do so many eCommerce brands still feel cash‑poor and stressed?

In episode #25 of Retention Edge, we sit down with Abir Syed, co-founder of UpCounting, to unpack why many eCommerce brands look profitable on the surface but struggle with cash flow, decision-making, and long-term sustainability behind the scenes.

With experience as a former CPA, eCommerce operator, and performance marketing agency owner, Abir brings a rare finance-meets-growth perspective. He explains how rising CAC, margin pressure, and economic headwinds are forcing brands to mature fast, and why relying on top-line revenue or ROAS alone creates dangerous blind spots.

We dive deep into:

- Why strong revenue doesn’t equal healthy cash flow

- The financial metrics founders overlook until it’s too late

- How over-investing in acquisition creates volatility and risk

- When retention revenue becomes the stabilizing force brands need

- What better financial data unlocks for smarter growth decisions

If you’re a founder, marketer, or operator trying to scale profitably, plan with confidence, or simply understand where the money is actually going, this episode will change how you think about growth. Because in eCommerce, clarity beats speed, and finance is no longer just a back-office function.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Abir: https://www.linkedin.com/in/abir-syed/

TikTok Shop isn’t just another sales channel, it’s a completely different game.

In episode #24 of The Retention Edge, Ian Page, CEO of Bullseye Sellers, explains why TikTok success depends on the product, the video, and the affiliate, not the brand name.

From light-up bath toys to bold grooming products, Ian breaks down what separates the flops from the winners and why patience, testing, and the right creator strategy matter more than ever.

We dive deep into:

- What makes a product actually work on TikTok (and why most don’t)

- The true cost of cold-start growth and why six months of patience pays off

- How to build your affiliate army (and why they’re your first customers)

- The three biggest reasons brands fail: wrong product, wrong expectations, wrong budget

If you're launching on TikTok Shop or recovering from a failed attempt, this episode gives you a tactical, real-world guide for scaling in 2026.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Ian: https://www.linkedin.com/in/ian-page-6a178688/

Most brands run Meta and Google ads like they’re placing bets, not building infrastructure. But what if the most profitable campaign has been hiding in plain sight all along?

In episode #23 of The Retention Edge, we sit down with Pavlo Matviienko, CEO of Adwisely, to uncover why catalog sales campaigns are the backbone of performance marketing and why most Shopify brands miss their full potential.

With data from over 35,000 installs, Pavlo shares what actually works across thousands of ad accounts and what’s just noise. From automating the basics to scaling without triggering the learning phase, this episode is packed with practical tactics for profitable growth.

We dive deep into:

- Why catalog campaigns should always be on- When to stop boosting posts and start building systems- How to avoid the biggest ad mistakes during BFCM- What budget levels signal it’s time to leave your agency

Whether you're spending $30 or $30,000 a month on ads, this episode will help you think differently about customer acquisition, retention, and how to make Meta and Google ads actually pay off. Because in DTC, performance marketing isn’t a sprint, it’s a system.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Pavlo: https://www.linkedin.com/in/matvienkopavel/

What does it really take to retain customers in a category where no one needs your product?

In episode #22 of the Retention Edge, John Roman, CEO of BattlBox, unpacks how they grew a $20M+ subscription business by leading with content, community, and customer experience. No loyalty gimmicks. No endless discounts. Just consistent value that makes people want to stay.

We stripped this episode down to just the highlights of our discussion with John - and it’s still a trove of first-hand information from a hugely successful business.

From being featured on Netflix to building surprise-and-delight moments like $25K golden ticket competitions, John shares the practical playbook that keeps customers engaged, even when their product is more want than need.

We dive deep into:

- Why most loyalty programs no longer move the needle

- How BattlBox uses cohort data to identify and fix churn inflection points

- What actually works for increasing LTV without hurting CX

- Why app users churn less (and how they proved it)

- The ROI of handwritten letters, surprise gifts, and physical events

- How BattlBox tracks retention without relying on black-and-white attribution

If you're a DTC operator, subscription founder, or retention leader looking to go beyond the usual playbook, this episode is packed with real-world insights you won’t find in typical marketing talks. Because the brands that win are the ones customers choose to stay with, again and again.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with John: https://www.linkedin.com/in/john-roman/

Social media isn’t just where people scroll, it’s where they search, decide, and buy.

In episode #21 of the Retention Edge, host Eric Gopeesingh sits down with Jason Keath, co-founder of Social Fresh, to explore how platforms like TikTok and YouTube have become the new search engines, especially for younger consumers and what that shift means for customer acquisition, retention, and brand visibility.

Jason pulls back the curtain on what’s actually working in social right now, from lo-fi influencer content to serialized brand videos and UGC reviews. He also explains why trust, not tactics, is the new growth lever, and how smart brands are winning by combining customer research with content that actually builds confidence.

We dive deep into:

- How Gen Z and millennials use TikTok and YouTube as search engines

- Why organic social is outperforming paid ads (and how to replicate it)

- The content formats that build retention, not just reach- How to increase brand discoverability in AI and video-first environments

- Why over-polished content underperforms, and what to do instead

If you're a growth strategist, content marketer, or eCommerce founder looking to future-proof your visibility and build real retention infrastructure, this episode is a must-listen. Because in today’s market, content isn’t just for clicks, it’s for conversion.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/

Connect with Jason: https://www.linkedin.com/in/jasonkeath/

The biggest mistake marketers make with Meta Ads? Starting wide and cold instead of narrow and ready.

In episode #20 of The Retention Edge, Derek Videll, founder of Social Bamboo, reveals why profitable campaigns don’t require big budgets or viral ideas, just precision. With experience across 700+ ad accounts, Derek lays out how to win on Meta by targeting buyers who are already in the market, especially during high-intent seasons like Black Friday and Cyber Monday.

We dig into:

- The psychology behind why flat discounts outperform clever bundles

- Why carousels often fail (unless you’re selling a closet full of t-shirts)

- A post-holiday giveaway strategy that builds email lists, earns reviews, and funds product validation

- When to ignore vanity metrics and when they can actually move the needle

- The $25/day budget rule that often beats scaling too early

If you're responsible for paid performance, campaign testing, or retention strategy, this conversation will help you sharpen your ad decisions and stop guessing what might work. Because success on Meta doesn’t come from louder ads, it comes from smarter timing and sharper targeting.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/

Connect with Derek: https://www.linkedin.com/in/dvidell/

Choosing the right agency can either make or break your brand’s growth and customer trust.

In episode #19 of Retention Edge, we sit down with Chris Brewer, co-founder of OMG Commerce, to break down the key mistakes brands make when hiring agencies. With over 15 years of experience scaling eight- and nine-figure DTC brands, Chris reveals the secrets to building successful, long-term agency partnerships.

Chris dives into:

- The crucial steps brands must take when vetting an agency before signing a contract

- How to spot red flags that many brands overlook in their hiring process

- Why selecting the right agency partner is vital for performance and retention

- The truth behind YouTube ad creative, and why creative fatigue can hinder success

- The ethical risks surrounding AI-generated content and how it could hurt your brand's trust

If you're a founder, marketer, or growth strategist looking to level up your agency partnerships and improve your brand’s performance, this episode is a must-listen. Because when it comes to scaling your business, the right agency can make all the difference.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Eric: https://www.linkedin.com/in/eric-gopeesingh/

Connect with Chris: https://www.linkedin.com/in/momarketer/