Revenue is up. Ads are running. The dashboard looks healthy. So why do so many eCommerce brands still feel cash‑poor and stressed?

In episode #25 of Retention Edge, we sit down with Abir Syed, co-founder of UpCounting, to unpack why many eCommerce brands look profitable on the surface but struggle with cash flow, decision-making, and long-term sustainability behind the scenes.

With experience as a former CPA, eCommerce operator, and performance marketing agency owner, Abir brings a rare finance-meets-growth perspective. He explains how rising CAC, margin pressure, and economic headwinds are forcing brands to mature fast, and why relying on top-line revenue or ROAS alone creates dangerous blind spots.

We dive deep into:

- Why strong revenue doesn’t equal healthy cash flow

- The financial metrics founders overlook until it’s too late

- How over-investing in acquisition creates volatility and risk

- When retention revenue becomes the stabilizing force brands need

- What better financial data unlocks for smarter growth decisions

If you’re a founder, marketer, or operator trying to scale profitably, plan with confidence, or simply understand where the money is actually going, this episode will change how you think about growth. Because in eCommerce, clarity beats speed, and finance is no longer just a back-office function.

📜 Subscribe to the Retention Edge Newsletter: https://retentionedge.co/

📱 Get a free preview of your brand’s mobile app: https://www.mobiloud.com/

Connect with Abir: https://www.linkedin.com/in/abir-syed/