Most brands run Meta and Google ads like they’re placing bets, not building infrastructure. But what if the most profitable campaign has been hiding in plain sight all along?

In episode #23 of The Retention Edge, we sit down with Pavlo Matviienko, CEO of Adwisely, to uncover why catalog sales campaigns are the backbone of performance marketing and why most Shopify brands miss their full potential.

With data from over 35,000 installs, Pavlo shares what actually works across thousands of ad accounts and what’s just noise. From automating the basics to scaling without triggering the learning phase, this episode is packed with practical tactics for profitable growth.

We dive deep into:

- Why catalog campaigns should always be on- When to stop boosting posts and start building systems- How to avoid the biggest ad mistakes during BFCM- What budget levels signal it’s time to leave your agency

Whether you're spending $30 or $30,000 a month on ads, this episode will help you think differently about customer acquisition, retention, and how to make Meta and Google ads actually pay off. Because in DTC, performance marketing isn’t a sprint, it’s a system.

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Connect with Pavlo: https://www.linkedin.com/in/matvienkopavel/