AI is changing the agency world fast — but not always for the better.

In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy. She shares why some teams are becoming too dependent on AI, where expert judgment still matters most, and how agencies can use AI to go deeper and faster without sacrificing quality.

The discussion also explores the future of SEO, the rise of search visibility across platforms, why average AI output won’t be enough to stand out, and what brands need to do now to stay credible and discoverable.

If you work in agencies, B2B marketing, or search, this episode offers a practical look at what’s changing — and what still matters.