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AI Is Rewriting Search: From Google to AI Overviews—What Entrepreneurs Must Do Now with Michael Buckbee
AI is changing how people find and trust information. In this AI Biz episode, Michael Buckbee breaks down what AI-driven search (ChatGPT, Perplexity, Google’s AI Overviews/AI Mode) means for entrepreneurs, marketers, and small businesses—right now. We cover traffic “evaporation,” how brand perception is formed inside AI systems, why many sites unknowingly block AI indexers, and the practical steps to show up correctly when buyers ask AI about you. Clear, tactical, and focused on outcomes, this episode shows you how to adapt content, compliance signals (HIPAA/GDPR), distribution, and site settings so your brand isn’t erased—or misrepresented—by AI.
About the Guest :
Michael Buckbee has spent ~20 years at the intersection of marketing and technology, working with everyone from the U.S. Navy to YC startups and Fortune 100 brands. He is the co-founder of Knowatoa (pronounced “Noah Toa”), a service that tracks how brands appear—or disappear—inside AI-powered search engines. He created the Biscuit Framework to help teams align classic SEO with AI search realities.
Key Takeaways:
AI search is here now: Google’s AI Overviews and AI Mode, plus ChatGPT/Perplexity, are shifting discovery from “10 blue links” to summarized, task-based answers—reducing low-intent traffic and forcing strategy changes.
Content must move down-funnel: Stop chasing high-volume, low-intent articles. Prioritize high-intent, decision-level queries (comparisons, “best for X,” compliance readiness, integrations, pricing clarity).
Fix brand perception in AI: AIs synthesize reviews, news, and your own site to form judgments. If your positioning and proof aren’t explicit, AI may exclude or mischaracterize you.
Publish compliance and facts clearly: State HIPAA/GDPR status, security, features, and buyer-critical criteria on public pages—so models can cite and include you.
Unblock AI indexers: Many sites inadvertently block AI crawlers via firewalls/CDNs/plugins. Audit and allow reputable AI bots that power surfacing in assistants and overviews.
Distribute for AI ingestion: Ensure structured, up-to-date pages; use concise copy, FAQs, and entity-rich descriptions that models can parse and quote.
Measure what matters: Expect less “informational” traffic; track assisted conversions from AI mentions and optimize content to win comparison/recommendation prompts.
Start with an audit: Ask AI tools what your company does, who your competitors are, and why you’re recommended (or not). Close gaps using the Biscuit Framework.
Connect with the Guest
Email: [email protected]
LinkedIn: Search Michael Buckbee
Resources mentioned: Biscuit Framework and free site check tools on https://knowatoa.com/(as referenced in the episode).
Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch
DM Me Here: https://www.podmatch.com/hostdetailpreview/avik
Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.
Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on:
• Mental Health & Emotional Well-being
• Mindfulness & Spiritual Growth
• Holistic Healing & Conscious Living
• Trauma Recovery & Self-Empowerment
With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.
👉 Subscribe and be part of this healing journey.
Contact
💼 Brand: Healthy Mind By Avik™
📧 Email: [email protected] | [email protected]
🌐 Website: www.healthymindbyavik.com
📍 Based in: India & USA
🎙️ Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity.
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🤝 Be a guest on our other shows: https://www.healthymindbyavik.com/beaguest
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Because every story matters and yours could be the one that lights the way!
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By Avik ChakrabortyAI is changing how people find and trust information. In this AI Biz episode, Michael Buckbee breaks down what AI-driven search (ChatGPT, Perplexity, Google’s AI Overviews/AI Mode) means for entrepreneurs, marketers, and small businesses—right now. We cover traffic “evaporation,” how brand perception is formed inside AI systems, why many sites unknowingly block AI indexers, and the practical steps to show up correctly when buyers ask AI about you. Clear, tactical, and focused on outcomes, this episode shows you how to adapt content, compliance signals (HIPAA/GDPR), distribution, and site settings so your brand isn’t erased—or misrepresented—by AI.
About the Guest :
Michael Buckbee has spent ~20 years at the intersection of marketing and technology, working with everyone from the U.S. Navy to YC startups and Fortune 100 brands. He is the co-founder of Knowatoa (pronounced “Noah Toa”), a service that tracks how brands appear—or disappear—inside AI-powered search engines. He created the Biscuit Framework to help teams align classic SEO with AI search realities.
Key Takeaways:
AI search is here now: Google’s AI Overviews and AI Mode, plus ChatGPT/Perplexity, are shifting discovery from “10 blue links” to summarized, task-based answers—reducing low-intent traffic and forcing strategy changes.
Content must move down-funnel: Stop chasing high-volume, low-intent articles. Prioritize high-intent, decision-level queries (comparisons, “best for X,” compliance readiness, integrations, pricing clarity).
Fix brand perception in AI: AIs synthesize reviews, news, and your own site to form judgments. If your positioning and proof aren’t explicit, AI may exclude or mischaracterize you.
Publish compliance and facts clearly: State HIPAA/GDPR status, security, features, and buyer-critical criteria on public pages—so models can cite and include you.
Unblock AI indexers: Many sites inadvertently block AI crawlers via firewalls/CDNs/plugins. Audit and allow reputable AI bots that power surfacing in assistants and overviews.
Distribute for AI ingestion: Ensure structured, up-to-date pages; use concise copy, FAQs, and entity-rich descriptions that models can parse and quote.
Measure what matters: Expect less “informational” traffic; track assisted conversions from AI mentions and optimize content to win comparison/recommendation prompts.
Start with an audit: Ask AI tools what your company does, who your competitors are, and why you’re recommended (or not). Close gaps using the Biscuit Framework.
Connect with the Guest
Email: [email protected]
LinkedIn: Search Michael Buckbee
Resources mentioned: Biscuit Framework and free site check tools on https://knowatoa.com/(as referenced in the episode).
Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch
DM Me Here: https://www.podmatch.com/hostdetailpreview/avik
Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.
Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it’s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on:
• Mental Health & Emotional Well-being
• Mindfulness & Spiritual Growth
• Holistic Healing & Conscious Living
• Trauma Recovery & Self-Empowerment
With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.
👉 Subscribe and be part of this healing journey.
Contact
💼 Brand: Healthy Mind By Avik™
📧 Email: [email protected] | [email protected]
🌐 Website: www.healthymindbyavik.com
📍 Based in: India & USA
🎙️ Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity.
CHECK PODCAST SHOWS & BE A GUEST:
🎧 Listen our 17 Podcast Shows Here: https://www.podbean.com/podcast-network/healthymindbyavik
🤝 Be a guest on our other shows: https://www.healthymindbyavik.com/beaguest
🤝 Video Testimonial: https://www.healthymindbyavik.com/testimonials
🤝 Join Our Guest & Listener Community: https://nas.io/healthymind
🤝 Subscribe To Newsletter: https://healthymindbyavik.substack.com/
OUR SERVICES
🤝 Business Podcast Management - https://ourofferings.healthymindbyavik.com/corporatepodcasting/
🤝 Individual Podcast Management - https://ourofferings.healthymindbyavik.com/Podcasting/
🤝 Share Your Story With World - https://ourofferings.healthymindbyavik.com/shareyourstory
STAY TUNED AND FOLLOW US!
🤝 Medium - https://medium.com/@contentbyavik
🤝 YouTube - https://www.youtube.com/@healthymindbyavik
🤝 Instagram - https://www.instagram.com/healthyminds.pod/
🤝 Facebook - https://www.facebook.com/podcast.healthymind
🤝 Linkedin Page - https://www.linkedin.com/company/healthymindbyavik
🤝 LinkedIn - https://www.linkedin.com/in/avikchakrabortypodcaster/
🤝 Twitter - https://twitter.com/podhealthclub
🤝 Pinterest - https://www.pinterest.com/Avikpodhealth/
SHARE YOUR REVIEW
🤝 Share your Google Review - https://www.podpage.com/bizblend/reviews/new/
🤝 Share a video Testimonial and it will be displayed on our website - https://famewall.healthymindbyavik.com/
Because every story matters and yours could be the one that lights the way!
#podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness
#comedypodcast #truecrimepodcast #historypodcast, #startupspodcast #podcasthost #podcasttips, #podcaststudio #podcastseries #podcastformentalhealth #podcastforentrepreneurs, #podcastformoms #femalepodcasters, #podcastcommunity #podcastgoals #podcastrecommendations #bestpodcast, #podcastlovers, #podcastersofinstagram #newpodcastalert #podcast #podcasting #podcastlife #podcasts #spotifypodcast #applepodcasts #podbean #podcastcommunity #podcastgoals #bestpodcast #podcastlovers #podcasthost #podcastseries #podcastforspeakers
#StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily #podcast #podcasting #podcaster #podcastlife #podcastlove #podcastshow #podcastcommunity #newpodcast #podcastaddict #podcasthost #podcastepisode #podcastinglife #podrecommendation #wellnesspodcast #healthpodcast #mentalhealthpodcast #wellbeing #selfcare #mentalhealth #mindfulness #healthandwellness #wellnessjourney #mentalhealthmatters #healthandwellnesspodcast #fyp #foryou #foryoupage #viral #trending #tiktok #tiktokviral #explore #trendingvideo #youtube #motivation #inspiration #positivity #mindset #selflove #success