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AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers

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AI is Stealing Your Clicks:
The New Rules of SEO for Asset Managers

Episode 01 | MRKTG Access

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Episode Description

Your carefully optimized content is no longer reaching investors. ChatGPT is answering their questions.

Google’s AI summaries are giving them what they need without ever clicking through to your site.
AI agents are fundamentally changing how people discover information—and most asset managers haven’t noticed yet.

In this episode, Cat and Avery break down the evolution of SEO in the age of AI, exploring how AI Overviews are

stealing 37% of website traffic, why traditional keyword strategies are dying, and what content marketers in
financial services need to do about it.

From understanding the difference between AI, AI agents, and LLMs to rethinking your entire content strategy,

this conversation is essential for anyone responsible for digital marketing in asset management.

Topics Covered
  • How ChatGPT and Google AI summaries are stealing clicks
  • The 37% traffic loss to AI Overviews (AIO)
  • Understanding AI vs. AI Agents vs. LLMs
  • The death of traditional SEO keyword strategies
  • Bot-optimized content vs. conversion-focused content
  • Claude AI for Financial Services announcement
  • Why click-throughs are fewer but more qualified
  • Shift from educational to transactional content
  • Content strategy for an AI-first world


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