MRKTG Access

By MRKTG Access

A live chat on all things marketing trends, investor empowerment and digital innovation. Hosted by Cat Frick and Avery Stonestreet, marketers, investors, and entrepreneurs who built careers at the int... more

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FAQs about MRKTG Access:

How many episodes does MRKTG Access have?

The podcast currently has 7 episodes available.

MRKTG Access episodes:

November 09, 2025 Creative Chaos: When ETF Marketing Tries Too Hard
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26min
November 09, 2025 When Digital Ads Fail You
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36min
November 09, 2025AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers
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AI is Stealing Your Clicks:
The New Rules of SEO for Asset Managers
Episode 01 | MRKTG Access
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Episode Description
Your carefully optimized content is no longer reaching investors. ChatGPT is answering their questions.
Google’s AI summaries are giving them what they need without ever clicking through to your site.
AI agents are fundamentally changing how people discover information—and most asset managers haven’t noticed yet.
In this episode, Cat and Avery break down the evolution of SEO in the age of AI, exploring how AI Overviews are
stealing 37% of website traffic, why traditional keyword strategies are dying, and what content marketers in
financial services need to do about it.
From understanding the difference between AI, AI agents, and LLMs to rethinking your entire content strategy,
this conversation is essential for anyone responsible for digital marketing in asset management.
Topics Covered
How ChatGPT and Google AI summaries are stealing clicks
The 37% traffic loss to AI Overviews (AIO)
Understanding AI vs. AI Agents vs. LLMs
The death of traditional SEO keyword strategies
Bot-optimized content vs. conversion-focused content
Claude AI for Financial Services announcement
Why click-throughs are fewer but more qualified
Shift from educational to transactional content
Content strategy for an AI-first world

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Next Episode →
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33min
October 26, 2025 Episode 01 – Google is Dying, Bots are Buying
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33min
September 29, 2025 Episode 02
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36min
September 23, 2025 When the Internet Stops Working for You: OOH Cuts Through in the Age of Algorithms
When the Internet Stops Working for You:
OOH Cuts Through in the Age of Algorithms
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36min
September 21, 2025 Google Is Dying, Bots Are Buying: The New Rules of SEO (GEO)

Google Is Dying, Bots Are Buying: The New Rules of SEO (GEO)
Cat and Avery talk through the evolution of SEO given the impact of AI – ChatGPT and Google AI summaries are stealing clicks,
AI agents are causing marketing chaos and asset managers need to be aware of this reality if their products are ever going to reach investors.

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33min

FAQs about MRKTG Access:

How many episodes does MRKTG Access have?

The podcast currently has 7 episodes available.