MRKTG Access

By MRKTG Access

A live chat on all things marketing trends, investor empowerment and digital innovation. Hosted by Cat Frick and Avery Stonestreet, marketers, investors, and entrepreneurs who built careers at the int... more

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FAQs about MRKTG Access:

How many episodes does MRKTG Access have?

The podcast currently has 10 episodes available.

MRKTG Access episodes:

January 26, 2026 Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard
Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard
Financial services marketing is traditionally safe, boring, and consistent. But what happens when ETF issuers swing completely in the opposite direction? This episode examines recent creative campaigns that are trying to break the mold—and breaking cohesion in the process. It's an honest conversation about the line between innovative testing and brand chaos.

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37min
January 19, 2026 Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget
Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget
Financial services events are expensive, exhausting, and often poorly executed. This episode breaks down what went right and wrong at Future Proof Festival, tackles the GEO vs AEO debate after Samantha Russell's panel, and gets real about how asset managers are burning money on events without tracking ROI. Plus: why there are now more ETFs than stocks, and what that means for investor confusion.

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26min
January 05, 2026 Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms
Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms
Your digital reach is down double digits. Google's AI is answering your audience's questions without ever showing them your site. Your ad budget is at the mercy of algorithms that decide if your audience even sees you. But there's one channel no algorithm can touch—and it's been in front of you this whole time. It's called Out-of-Home advertising, and in a world where attention is bought and sold by platforms, it might be your best marketing advantage. Cat and Avery explore how OOH advertising—billboards, transit ads, and physical placements—is cutting through digital fatigue and delivering results that social media can't match. With 67% of adults discovering brands through OOH and a 17% lift in mobile engagement, it's time asset managers reconsider what "modern marketing" really means.

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36min
December 30, 2025 Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers
Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers
ChatGPT and Google AI summaries are killing website traffic — here's what asset managers need to know.
Your carefully optimized content is no longer reaching investors. ChatGPT is answering their questions. Google's AI summaries are giving them what they need without ever clicking through to your site. AI agents are fundamentally changing how people discover information—and most asset managers haven't noticed yet.
In this episode, Cat and Avery break down the evolution of SEO in the age of AI, exploring how AI Overviews are stealing 37% of website traffic, why traditional keyword strategies are dying, and what content marketers in financial services need to do about it. From understanding the difference between AI, AI agents, and LLMs to rethinking your entire content strategy, this conversation is essential for anyone responsible for digital marketing in asset management.

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33min
December 09, 2025 Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms
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36min
November 20, 2025Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard
Scattered creative marketing campaigns, industry festival ads, and the fine line between A/B testing and brand destruction.
Description
Bold testing or brand confusion?

Financial services marketing is traditionally safe, boring, and consistent. But what happens when ETF issuers swing completely in the opposite direction? This episode examines recent creative campaigns that are trying to break the mold—and breaking cohesion in the process. It’s an honest conversation about the line between innovative testing and brand chaos.

Resources & References
Future Proof Conference >> https://futureproofhq.com/festival/
Reddit advertising platform >> https://ads.reddit.com/register
LinkedIn advertising >> https://business.linkedin.com/marketing-solutions
Northern Trust Landing page >> https://ntam.northerntrust.com/united-states/all-investor/landing/northern-trust-etfs
Northern Trust ETF website >> https://etfs.ntam.northerntrust.com/us/en/individual
Action Items for Asset Managers
How many different creative approaches are you running right now?
Can someone identify your brand across all your campaigns?
Are your landing pages matched to your ad creative?
What unifying visual elements exist across your marketing?
About the Hosts
Cat delivers unfiltered critiques of financial services marketing with the expertise to back it up, helping firms understand what actually works in ETF marketing.
Avery brings a creative director’s eye to financial advertising, balancing aesthetic considerations with conversion strategy and brand building principles.
Engage With This Episode
Disagree with our takes on these campaigns?

Think we’re being too harsh—or not harsh enough?

We want to hear your perspective.

Share your thoughts on social media or reach out directly.
Coming Up Next
Episode 5 tackles trust in the financial industry, Dave Nadig’s controversial White Hat/Black Hat essays, and whether finance was ever truly trustworthy to begin with.

Northern Trust (FlexShares) ETF LinkedIn Account
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37min
October 26, 2025 Episode 01 – Google is Dying, Bots are Buying
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33min
September 29, 2025 Episode 02
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36min
September 23, 2025 When the Internet Stops Working for You: OOH Cuts Through in the Age of Algorithms
When the Internet Stops Working for You:
OOH Cuts Through in the Age of Algorithms
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36min
September 21, 2025 Google Is Dying, Bots Are Buying: The New Rules of SEO (GEO)

Google Is Dying, Bots Are Buying: The New Rules of SEO (GEO)
Cat and Avery talk through the evolution of SEO given the impact of AI – ChatGPT and Google AI summaries are stealing clicks,
AI agents are causing marketing chaos and asset managers need to be aware of this reality if their products are ever going to reach investors.

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33min

FAQs about MRKTG Access:

How many episodes does MRKTG Access have?

The podcast currently has 10 episodes available.