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AI is Stealing Your Clicks:
The New Rules of SEO for Asset Managers
Episode 01 | MRKTG Access
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Episode Description
Your carefully optimized content is no longer reaching investors. ChatGPT is answering their questions.
Google’s AI summaries are giving them what they need without ever clicking through to your site.
AI agents are fundamentally changing how people discover information—and most asset managers haven’t noticed yet.
In this episode, Cat and Avery break down the evolution of SEO in the age of AI, exploring how AI Overviews are
stealing 37% of website traffic, why traditional keyword strategies are dying, and what content marketers in
financial services need to do about it.
From understanding the difference between AI, AI agents, and LLMs to rethinking your entire content strategy,
this conversation is essential for anyone responsible for digital marketing in asset management.
Topics Covered
How ChatGPT and Google AI summaries are stealing clicksThe 37% traffic loss to AI Overviews (AIO)Understanding AI vs. AI Agents vs. LLMsThe death of traditional SEO keyword strategiesBot-optimized content vs. conversion-focused contentClaude AI for Financial Services announcementWhy click-throughs are fewer but more qualifiedShift from educational to transactional contentContent strategy for an AI-first worldNext Episode →