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Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard
Scattered creative marketing campaigns, industry festival ads, and the fine line between A/B testing and brand destruction.
Description
Bold testing or brand confusion?
Financial services marketing is traditionally safe, boring, and consistent. But what happens when ETF issuers swing completely in the opposite direction? This episode examines recent creative campaigns that are trying to break the mold—and breaking cohesion in the process. It’s an honest conversation about the line between innovative testing and brand chaos.
Resources & References
Action Items for Asset Managers
About the Hosts
Cat delivers unfiltered critiques of financial services marketing with the expertise to back it up, helping firms understand what actually works in ETF marketing.
Avery brings a creative director’s eye to financial advertising, balancing aesthetic considerations with conversion strategy and brand building principles.
Engage With This Episode
Disagree with our takes on these campaigns?
Think we’re being too harsh—or not harsh enough?
We want to hear your perspective.
Share your thoughts on social media or reach out directly.
Coming Up Next
Episode 5 tackles trust in the financial industry, Dave Nadig’s controversial White Hat/Black Hat essays, and whether finance was ever truly trustworthy to begin with.
Northern Trust (FlexShares) ETF LinkedIn Account
↓
View all episodes
By MRKTG AccessScattered creative marketing campaigns, industry festival ads, and the fine line between A/B testing and brand destruction.
Description
Bold testing or brand confusion?
Financial services marketing is traditionally safe, boring, and consistent. But what happens when ETF issuers swing completely in the opposite direction? This episode examines recent creative campaigns that are trying to break the mold—and breaking cohesion in the process. It’s an honest conversation about the line between innovative testing and brand chaos.
Resources & References
Action Items for Asset Managers
About the Hosts
Cat delivers unfiltered critiques of financial services marketing with the expertise to back it up, helping firms understand what actually works in ETF marketing.
Avery brings a creative director’s eye to financial advertising, balancing aesthetic considerations with conversion strategy and brand building principles.
Engage With This Episode
Disagree with our takes on these campaigns?
Think we’re being too harsh—or not harsh enough?
We want to hear your perspective.
Share your thoughts on social media or reach out directly.
Coming Up Next
Episode 5 tackles trust in the financial industry, Dave Nadig’s controversial White Hat/Black Hat essays, and whether finance was ever truly trustworthy to begin with.
Northern Trust (FlexShares) ETF LinkedIn Account
↓