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Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms
Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms
Your digital reach is down double digits. Google's AI is answering your audience's questions without ever showing them your site. Your ad budget is at the mercy of algorithms that decide if your audience even sees you. But there's one channel no algorithm can touch—and it's been in front of you this whole time. It's called Out-of-Home advertising, and in a world where attention is bought and sold by platforms, it might be your best marketing advantage. Cat and Avery explore how OOH advertising—billboards, transit ads, and physical placements—is cutting through digital fatigue and delivering results that social media can't match. With 67% of adults discovering brands through OOH and a 17% lift in mobile engagement, it's time asset managers reconsider what "modern marketing" really means.
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By MRKTG AccessEp 02 – When Digital Ads Fail: Why Billboards Beat Algorithms
Your digital reach is down double digits. Google's AI is answering your audience's questions without ever showing them your site. Your ad budget is at the mercy of algorithms that decide if your audience even sees you. But there's one channel no algorithm can touch—and it's been in front of you this whole time. It's called Out-of-Home advertising, and in a world where attention is bought and sold by platforms, it might be your best marketing advantage. Cat and Avery explore how OOH advertising—billboards, transit ads, and physical placements—is cutting through digital fatigue and delivering results that social media can't match. With 67% of adults discovering brands through OOH and a 17% lift in mobile engagement, it's time asset managers reconsider what "modern marketing" really means.