<p class="MsoNormal">Building on last week’s DigiMarCon 2025 recap, Leslie Richards and Isabelle Horan unpack the evolution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what that means for law firms today.</p>

Building on last week’s DigiMarCon 2025 recap, Leslie Richards and Isabelle Horan unpack the evolution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what that means for law firms today.

<p>Building on last week’s DigiMarCon 2025 recap, Leslie Richards and Isabelle Horan unpack the evolution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what that means for law firms today.</p>

AI Just Changed Search Forever: Here’s What Law Firms Need to Know

Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.

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AI Just Changed Search Forever: Here’s What Law Firms Need to Know

AI Just Changed Search Forever: Here’s What Law Firms Need to Know

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