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AI Just Made Global Sourcing 10x Easier. Here’s How (With SourceReady CEO Ricky Ho)
Global sourcing is confusing, expensive, and stacked against small businesses — but AI is starting to change that.
In this episode of The Business Game, we sit down with Ricky Ho, CEO and co-founder of SourceReady, to unpack how artificial intelligence is transforming the way products are sourced, manufacturers are discovered, and suppliers are evaluated.
Ricky shares insights from building and selling a previous supply-chain startup (after raising $22M in venture capital), and explains how SourceReady uses customs data, automation, and AI agents to uncover real factories and eliminate the endless back-and-forth that founders hate.
We talk about why sourcing is often a bigger barrier than marketing, how AI compares thousands of suppliers faster than any human team, and why the future of global trade still needs humans in the loop.
This conversation also dives into leadership, fundraising lessons, product-market fit, and why business should be viewed as an infinite game — not something you “win” once.
Sponsor
Tala Offshore connects businesses with top tier remote talent across admin, customer service, and SaaS development. Build a stronger team without adding stress. Visit talaoffshore.com
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!
____________________________________________________________________________________________
This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.
Support the show
Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!
View all episodes
By The Business GameSend a text
AI Just Made Global Sourcing 10x Easier. Here’s How (With SourceReady CEO Ricky Ho)
Global sourcing is confusing, expensive, and stacked against small businesses — but AI is starting to change that.
In this episode of The Business Game, we sit down with Ricky Ho, CEO and co-founder of SourceReady, to unpack how artificial intelligence is transforming the way products are sourced, manufacturers are discovered, and suppliers are evaluated.
Ricky shares insights from building and selling a previous supply-chain startup (after raising $22M in venture capital), and explains how SourceReady uses customs data, automation, and AI agents to uncover real factories and eliminate the endless back-and-forth that founders hate.
We talk about why sourcing is often a bigger barrier than marketing, how AI compares thousands of suppliers faster than any human team, and why the future of global trade still needs humans in the loop.
This conversation also dives into leadership, fundraising lessons, product-market fit, and why business should be viewed as an infinite game — not something you “win” once.
Sponsor
Tala Offshore connects businesses with top tier remote talent across admin, customer service, and SaaS development. Build a stronger team without adding stress. Visit talaoffshore.com
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!
____________________________________________________________________________________________
This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.
Support the show
Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!