In this forward-thinking episode of CMO Chapters, Lucy Bolan chats with Tony Gruebner, former CMO of Pepperstone and author of AI for CEOs. With a background in data analytics and senior marketing leadership, Tony brings a fresh perspective to the future of marketing, the rise of AI, and the evolving skill sets marketers need to succeed.

Tony explores what AI really means, how it’s impacting marketing teams, and why CMOs must now become orchestrators of people, platforms, and possibility. Whether you’re leading a team or looking to future-proof your career, this episode will leave you feeling smarter, clearer, and ready to adapt.

What You’ll Learn in This Episode:

• What AI is (without the jargon) and how to think about it commercially.
• Why CMOs need to become the “conductor of the orchestra” in a world of rapid tech evolution.
• The impact of AI on marketing team structure, roles, and workflows.
• How to avoid the trap of “25 AI tools replacing 8” and create real integration.
• What it takes to be an effective leader in the age of AI (spoiler: EQ matters more than ever).
• The importance of broad skillsets and learning how to learn.
• Advice for early-career marketers and how to future-proof your role.

Resources & Mentions:

• AI for CEOs by Tony Gruebner – The least technical book you'll read on AI (and one every marketing leader should pick up).

Connect with Our Guest:

Follow Tony Gruebner on LinkedIn: Tony Gruebner

Buy the book AI for CEOs: https://www.amazon.com.au/AI-CEOs-least-technical-youll/dp/B0DJ1XRG7V

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: [email protected]