In this episode of AI Literacy for Entrepreneurs, host Susan Diaz heads into the world of storytelling and content creation with Dori Adams, founder of shutterb. Dori is revolutionizing the way businesses capture content by making high-quality storytelling accessible to everyone through a unique gig platform that functions like the "Uber of content creators"
🎙️ Episode Highlights
The Vision Behind shutterb, designed to solve the problem of businesses needing constant, high-quality content.
How AI Enhances Storytelling: Dori uses ChatGPT to streamline content creation, including crafting LinkedIn posts, email marketing, and even scripting her educational courses for shutterb labs. We talk about the importance of training custom GPTs for different business functions (e.g., social media, business development, HR) to optimize workflows.
The Power of Delegation with AI: By training GPTs as “employees”, you can delegate repetitive tasks and focus on high-level strategy.
Breaking Down Storytelling Myths: AI doesn’t replace storytelling; it enhances it. Dori emphasizes the importance of maintaining your unique voice and narrative.
Why AI Literacy Matters: Both Susan and Dori emphasize the importance of AI literacy for entrepreneurs. Staying ahead of the curve means embracing AI not just for productivity but as a co-pilot in business strategy.
Key Takeaways
💡 Storytelling + AI = Authentic Marketing: AI helps with the heavy lifting, but your voice and narrative remain the most powerful tools.
💡 Delegate to AI: Treat your GPTs like team members - train them, give feedback, and optimize your processes.
💡 Start with Strategy: Whether creating content or building a business, having a strategic foundation enhances every AI-powered workflow.
💡 AI Literacy is non-Negotiable: As Susan says, "Promote your AI to a thought partner, not just a task executor" The future belongs to those who leverage AI strategically.
🔗 Connect with Dori Adams on LinkedIn 🔗 Connect with Susan Diaz on LinkedIn
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