Is Artificial Intelligence the silver bullet for your revenue growth, or just another distraction? In this episode of The Revenue Recipe, Ken and Ricky dive into the chaotic landscape of AI to separate hype from reality for founders and small business leaders.

We break down exactly how AI should fit into your growth playbook—not as a replacement for human strategy, but as a powerful accelerator for your experts. From mastering market research prompts to leveraging pricing intelligence, we explore how to build a tech stack that actually helps you sell more, faster. Tune in to discover why "AI makes it easy, but only expertise makes it effective" and how you can use it to navigate market changes with precision.

Ready to accelerate your growth?

https://meetings.hubspot.com/sellerant/ai-growth-readiness-meeting

Host: Kenan Rappuchi, Founder and CGO of Sellerant Inc.

Time Stamps:

(00:00 - 00:29) Industry consolidation and AI 

(00:29 - 01:43) Who is The Revenue Recipe for? 

(01:43 - 02:14) AI in your growth playbook 

(02:14 - 03:10) What AI is (and isn't) 

(03:10 - 03:51) Market research and buyer intent 

(03:51 - 04:52) The Golden Rule: Ease vs. Expertise 

(04:52 - 05:31) Pillar 1: Growth platforms 

(05:31 - 06:27) Dynamic Growth Intelligence 

(06:27 - 06:40) Function #1: Market intelligence 

(06:40 - 07:59) Function #2: Market dynamics 

(07:59 - 08:35) Crafting resonant messaging 

(08:35 - 09:11) Function #3: Pricing intelligence 

(09:11 - 10:32) You don’t need a massive stack 

(10:32 - 11:08) Closing and next steps