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AI - Marketing Content Gold or a Dangerous Trap?
Right, let's talk about the elephant in the room - AI and marketing. Everyone's either singing its praises or running scared from it, but where's the middle ground?
AI can absolutely be your marketing mate, but only if you don't hand over the room keys completely. I've seen too many businesses churn out content that sounds like it came straight from a robot factory. And trust me, guests can spot that bland, cookie-cutter stuff a mile off!
So, what's the reality check on AI?
It's brilliant for speeding up your content creation (thank goodness, because who has time to stare at blank screens all day?), but it needs YOUR personality stamped all over it. Think of AI as your enthusiastic intern who's great at research and first drafts, but still needs you to add the brand magic.
I'm sharing why your unique story - the reason you got into hosting, that quirky feature of your property, your genuine passion for creating amazing guest experiences - is what actually converts browsers into bookers. No AI can replicate that!
Plus, a heads-up about fact-checking. AI sometimes gets a bit... creative with the truth. Always double-check before you hit publish, especially when it comes to local information or specific details about your area.
The bottom line? Use AI as your brainstorming buddy and research assistant, but never let it take over your brand voice. Your guests aren't booking a generic experience - they're choosing YOU and your property because of what makes you different.
Ready to get AI working for you without losing what makes your marketing uniquely yours? Let's dive in!
---
Key Takeaways:
- AI can be your best bud for marketing, just don't let it take the wheel completely
- Content created by AI needs your personal touch, or it risks sounding like a robot
- Using AI can speed up your content creation, but keep your brand voice in check
- Always double-check the facts AI gives you; it can sometimes make stuff up
- Your unique story is what makes guests book, so don't lose that in AI-generated content
- AI is a tool for brainstorming and research, but you're still the boss of your marketing
---
Further training:
How to prompt AI training
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---
View all episodes
By Sarah OrchardRight, let's talk about the elephant in the room - AI and marketing. Everyone's either singing its praises or running scared from it, but where's the middle ground?
AI can absolutely be your marketing mate, but only if you don't hand over the room keys completely. I've seen too many businesses churn out content that sounds like it came straight from a robot factory. And trust me, guests can spot that bland, cookie-cutter stuff a mile off!
So, what's the reality check on AI?
It's brilliant for speeding up your content creation (thank goodness, because who has time to stare at blank screens all day?), but it needs YOUR personality stamped all over it. Think of AI as your enthusiastic intern who's great at research and first drafts, but still needs you to add the brand magic.
I'm sharing why your unique story - the reason you got into hosting, that quirky feature of your property, your genuine passion for creating amazing guest experiences - is what actually converts browsers into bookers. No AI can replicate that!
Plus, a heads-up about fact-checking. AI sometimes gets a bit... creative with the truth. Always double-check before you hit publish, especially when it comes to local information or specific details about your area.
The bottom line? Use AI as your brainstorming buddy and research assistant, but never let it take over your brand voice. Your guests aren't booking a generic experience - they're choosing YOU and your property because of what makes you different.
Ready to get AI working for you without losing what makes your marketing uniquely yours? Let's dive in!
---
Key Takeaways:
- AI can be your best bud for marketing, just don't let it take the wheel completely
- Content created by AI needs your personal touch, or it risks sounding like a robot
- Using AI can speed up your content creation, but keep your brand voice in check
- Always double-check the facts AI gives you; it can sometimes make stuff up
- Your unique story is what makes guests book, so don't lose that in AI-generated content
- AI is a tool for brainstorming and research, but you're still the boss of your marketing
---
Further training:
How to prompt AI training
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---