You’re Using ChatGPT-5 Wrong! Do This Instead (10x Better Responses) w/Jonathan Mast
Welcome to AI Marketing Experts, the podcast where smart marketers harness AI to work smarter, not harder.
In this episode, we’re joined by Jonathan Mast, an AI-forward strategist who reveals the truth about how to actually get results with AI without getting overwhelmed, lost in tools, or caught up in hype.
Jonathan shares how AI isn’t an "easy button" but an "easier button" when used right.
You’ll learn his 4-part prompting framework that helps you get consistent, high-quality results from tools like ChatGPT, Gemini, and Perplexity, and why most users are asking AI the wrong questions.
We also explore the shift toward agentic AI and AI browsers that can handle complex tasks like booking meetings, writing emails, and supporting daily workflows. But with great power comes great responsibility — and Jonathan gives clear guardrails to avoid misuse, privacy issues, and hallucinations.
For entrepreneurs, creators, and marketers looking to bring clarity, consistency, and customization into their AI workflow, this episode is a must watch!
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Jonathan is a digital strategist with 30+ years of experience (since 1995) architecting AI-driven growth frameworks. A seven-figure entrepreneur, he scaled Valorous Circle (founded 2010) to serve 400+ clients and built White Beard Strategies, whose training now reaches 500,000+ people.
A recognized AI authority, he created the Perfect Prompting Framework and the "With AI" methodology, helping teams save 20+ hours per week and lift profits 30%+ through AI-optimized workflows (supported by client case studies and BlitzMetrics features).
He hosts the 91-Day AI Transformation podcast and delivers programs adopted by startups, Fortune 500s, keynote speakers, and industry associations. As a community builder and mentor, he shares free tools and frameworks and contributes to industry publications. Leaders can join his AI Facebook community or book a strategy call to implement AI at scale.
What You’ll Learn in This Episode:
✅ Why AI is an "easier" button, not an "easy" one
✅ The 4-part prompt framework that gets better results fast
✅ How to focus on only a few AI tools (and stop chasing shiny objects)
✅ What agentic AI tools can do and what they shouldn’t
✅ How to build a Custom GPT that sounds just like you or your brand
✅ How to prepare for the future of search, content, and automation
00:00 - Introduction to AI Marketing Experts
02:16 - AI isn’t the easy button: keeping the human touch while using AI for efficiency
04:14 - AI Prompting Framework for Marketers: Stop Prompt Hoarding & Write Better Prompts (Works on ChatGPT, Claude, Gemini…)
05:52 - 4-Step AI Prompt Framework (Expert Role, Context, Task, "Ask Me Questions")
10:08 - Stop "Yes-Man" AI: Tell ChatGPT to Challenge Your Ideas (Small Business Tips)
12:04 - Which AI Tool Should You Use? ChatGPT vs Gemini vs Perplexity vs Copilot — Practical 2025 Guide for Small Businesses (avoid FOMO, use what you have)
15:59 - Gemini 2.5 Comeback, Google AI Overviews, Perplexity Comet & AI Agents — 2025 Guide for Small Businesses
21:28 - AI Agents & AGI? Wearable AI, Deepfakes, and the 2025 Outlook for Small Businesses
27:50 - AI Safety & Privacy for Small Businesses: Guardrails for Agents (PII, Credit Cards, What Not to Share)
31:06 - New SEO: E-E-A-T, AI-Assisted Content, and "They Ask, You Answer" for Small Businesses
34:39 - Entity SEO & Authenticity: Mentions to Backlinks; Why AI Won’t Replace Marketers (Ferrari Analogy)
39:25 - Build a Custom GPT in ChatGPT: Brand-Voice AI (15-Minute Setup, Team-Ready) for Small Businesses
41:47 - The 2 AI Risks for Small Businesses — Adopt Now (Imperfect) vs Fall Behind Competitors
43:15 - Outro & Call to Action — AI Marketing Experts Podcast: Thanks to Jonathan - Follow, Subscribe & Share
Resources & Tools Mentioned:
ChatGPT (OpenAI), Gemini AI (Google), Perplexity AI, Comet (AI browser), Custom GPTs, E-E-A-T SEO strategy, "They Ask, You Answer" content model
Follow and Subscribe:
🎧 Podbean: https://aimarketingexperts0.podbean.com/
📺 YouTube: / @aimarketingexperts
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