You can have the best marketing, the sharpest website, and the biggest ad budget — but if your team can’t handle the call when a homeowner picks up the phone, you’re throwing money away.

That’s the hard truth from Brigham Dickinson, founder of Power Selling Pros, a company that’s trained thousands of CSRs and dispatchers across HVAC, plumbing, and electrical companies to turn phone calls into booked jobs.

In this episode, Brigham and Mauricio dig into how most contractors lose half their marketing ROI before the customer ever meets a technician — and why AI won’t save you if your team lacks empathy, emotional intelligence, and training.

Here’s what you’ll learn:

- The Chick-fil-A vs. McDonald’s analogy — how contractors must choose between volume and loyalty.

- Why AI is powerful but not personal — how to blend automation with human connection to win customers for life.

- The 3 emotional needs of every customer: they want to feel understood, cared about, and reassured.

- Why training your CSRs delivers a higher ROI than buying more leads.

- How to build accountability and culture in an age of call recordings, AI monitoring, and private equity.

- The secret to doubling your booked calls without spending another dollar on marketing.

Whether you’re running a $2M business or a $50M operation, this conversation will show you that every call is a sales opportunity — and that in a noisy, AI-driven world, empathy is your ultimate competitive edge.

📝 Episode Notes / Key Takeaways

- Every contractor eventually realizes: the customer experience starts on the first ring.

- AI should enhance, not replace, your people.

- Train CSRs like athletes — give them scripts, feedback, and repetition.

- Empathy + accountability = predictable booking rates.

- The contractors who win aren’t the cheapest — they’re the ones who make homeowners feel understood.

- Great service doesn’t cost more; it pays more.

Links & Resources:

Linkedin: https://www.linkedin.com/in/brigham-dickinson/

Facebook: https://www.facebook.com/power.sellingpros/

Website: https://powersellingpros.com/

Contractors love to chase new leads. But according to Joshua Crouch, CEO of Relentless Digital, the real growth is hiding in the opportunities you’re already generating — and AI is the key to unlocking it.

In this episode, Josh explains why most contractors don’t have a lead problem, they have a conversion problem. From missed calls to poor booking rates to weak follow-up, the real leaks in your business are operational — and they can all be fixed with the right mix of AI and automation.

Here’s what you’ll learn:

- The cost of missed calls: why 15–17% of leads never even get answered, and how AI-powered callbacks can capture them instantly.

- Speed-to-lead + AI: why responding in under 30 seconds — with automated text, email, and voicemail — changes the game.

- Follow-up that actually works: how AI-driven campaigns nurture prospects for 7–14 days without annoying them.

- Reactivation campaigns: Josh’s case study of booking 283 jobs and nearly $300K in revenue by reactivating old customers — all without a single new lead.

- Google Business Profile + reviews: how AI tools help optimize listings, repurpose reviews into content, and boost local SEO rankings.

- Automation vs. AI: why automation saves you hundreds of hours, and AI makes the messaging sharper, faster, and more effective.

- The future of contracting: how AI + automation will connect every piece of your tech stack — lowering overhead, improving accountability, and helping contractors scale.

Whether you’re at $2M or $20M, this episode will show you how to stop wasting leads, harness AI and automation, and finally build a business that grows smarter — not just bigger.

📝 Key Takeaways / Show Notes:

- Most contractors don’t need more leads — they need to book more of the ones they already have.

- AI can help catch missed calls and inquiries instantly.

- Persistent, automated follow-up for 7–14 days drives huge gains in booked jobs.

- Database reactivation is one of the cheapest, fastest levers to pull for growth.

- Google Business Profile is a goldmine — and AI can help optimize, post, and manage reviews consistently.

- Automation saves time; AI sharpens the message. Together, they turn operations into a growth engine.

- Align your agency + CRM + operations to track true booking rates and conversion metrics.

- Future contractors will be tech-enabled companies where AI handles the busywork so people can focus on high-value tasks.

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: https://contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

Links & Resources:

Instagram: https://www.instagram.com/relentless_digital/

Linkedin: https://www.linkedin.com/in/josh-crouch/

Facebook: https://www.facebook.com/josh.e.crouch/

Website: https://www.relentless-digital.com/

Most contractors struggle with sales — not because homeowners don’t want to buy, but because their reps have been trained the wrong way.

That’s where Chuck Thokey, founder of Top Rep Training, comes in. Chuck is one of the few sales coaches in the home improvement industry with access to millions of sales recordings and AI-driven data, which he uses to separate sales myths from sales truths. His bold belief: sales is easy… if you stop doing it the wrong way.

In this episode, Chuck and Mauricio break down:

- Why most sales training is broken — and how outdated tactics like “mirroring” and “yes trains” actually lower your close rate.

- The difference between selling wants vs. needs — and why aspirational sales (windows, baths, kitchens) are often easier than emergency services.

- How Top Rep uses AI role-play simulators and call analysis tools like Rilla and Ciro to train reps on tonality, body language, and the real conversations happening in homes.

- Why lead aggregators like HomeAdvisor aren’t the enemy — and the exact system Chuck used at Able Roofing to convert those leads into profitable sales.

- The “COVID companies” problem: why so many contractors who grew during the pandemic are now failing, and what separates the companies that survive from those that don’t.

- Why success starts with leadership, not just top reps — and why making your best closer the sales manager is often a big mistake.

- How to use marketing rebates as a powerful sales tool to lower price resistance and generate reviews, photos, and referrals.

- Chuck’s case study of Expert Roofing in Portland — how they went from struggling after 30+ years in business to opening three new locations in just over a year with the right process.

Whether you’re a $2M contractor trying to break through the ceiling, or a $50M operator looking to make your sales team more consistent, Chuck’s insights on sales leadership, training, and AI will give you a clear playbook to improve closing rates and scale smarter.

👉 This is a must-listen if you’ve ever wondered why your sales team underperforms — and what it actually takes to fix it.

Five years ago, Garen Armstrong was running a $5M roofing company. Today, he’s the CEO of Shamrock Roofing & Construction, one of America’s Top 100 contractors, doing over $70M across 18 locations in 10 states.

Garen’s journey is both entrepreneurial and personal — he’s a serial entrepreneur, philanthropist, and heart transplant survivor whose leadership philosophy has shaped Shamrock’s culture of loyalty and growth.

In this episode, Garen and Mauricio dive deep into:

- Culture & Leadership: How Garen’s health journey transformed him into a servant leader and built Shamrock’s winning culture.

- Marketing at Scale: Why Shamrock invests in an in-house team, spends three months marketing before entering a new market, and gets its best ROI from Google Ads, LSAs, and reviews.

- The Power of Reviews & Content: How Shamrock creates thousands of local reviews and constant video content to build trust with increasingly educated consumers.

- AI & Trussi.ai: Why Garen believes contractors must “evolve or dissolve” with AI, and how Shamrock’s self-built CRM (Trussi.ai) is already saving $150K+ annually while reshaping operations.

- Call Center Mastery: How Shamrock built an in-house call center, trained eight reps on roofing knowledge, and layered AI into lead scoring, routing, and follow-up.

- Expansion Lessons: What Garen learned from opening 18 markets, the mistakes he made along the way, and why focus — “burgers and fries” — beats overcommitting to too many services.

Whether you’re a $2M contractor trying to expand into a second city, or you’re curious about how AI is already being used in roofing, this episode delivers a blueprint for scaling smart, building culture, and future-proofing your company.

📝 Episode Notes / Key Takeaways

- Surround yourself with loyal people. Loyalty + culture is what holds a fast-scaling business together.

- Your health changes your leadership. Garen’s heart transplant shifted him from “General Patton” to servant leadership.

- Invest in marketing early. Shamrock spends 3 months marketing before opening new markets.

- Best ROI today = Google Ads + LSAs + reviews. Traditional TV is dying, OTT is still hard to track.

- Control your ecosystem. Shamrock runs marketing in-house, builds its own software, and trains its own people.

- Reviews win trust. Thousands of local reviews (with photos and PM names) directly drive calls and sales.

- AI is no longer optional. Shamrock’s Trussi.ai CRM + AI workflows save $150K/year and accelerate everything from content creation to call center operations.

- Call center = conversion engine. Eight in-house reps, AI-integrated with Nextiva, ensure no lead is wasted.

- Not all customers are good customers. Learn to qualify and walk away from tire-kickers.

- Stay focused. Expansion mistakes came from overcommitting — success came from sticking to “roofs and gutters.”

- Marketing spend = 5% of revenue. New market entries may need 6–7%, but consistent investment is non-negotiable.

Timestraps:

00:00 Introduction

01:18 From $5M to $70M in 5 Years

03:20 Culture Built on Loyalty (and a Heart Transplant)

04:19 Early Adopter of Digital Marketing

08:28 Building Trussi.ai: AI + Roofing CRM

10:37 From Patton to Servant Leader

12:59 Creating Leaders at Scale

16:50 From Forklift Driver to $500K Salesman

17:45 Why Shamrock Keeps Marketing In-House

21:00 AI for Content & Social

24:32 Marketing Spend: $150K a Month

26:30 Reviews That Name Names

29:41 How To Recruit People

31:20 Marketing Before You Open

34:28 Consumers are more edicated than ever

37:03 AI: Evolve or Dissolve

38:44 Safety Over $150k/year

40:38 Bringing the Call Center In-House

43:55 AI in Sales Training

45:50 Maintaining Culture Across 18 Markets

47:17 Biggest Expansion Mistakes

48:36 Marketing Budget = 5% of Revenue

50:33 Where to Find Garen

Links & Resources:

Instagram: https://www.instagram.com/thegarenarmstrong/

Facebook: https://www.facebook.com/garen.armstrong

Website: https://www.garenarmstrong.com/

Linkedin: https://www.linkedin.com/in/garenarmstrong/

Company website: https://www.shamrockroofer.com/

Today’s guest is someone who has quietly shaped some of the biggest names in home services — including working with Tommy Mello from A1 Garage — and his impact on the industry is massive.

Al Levi is a third-generation contractor turned consultant, author, and creator of the 7-Power Contractor framework. After decades of running and growing his family’s plumbing, heating, cooling, and electrical business in New York, he’s spent the last 20+ years helping contractors systematize their companies so they can scale, profit, and actually have a life outside of the business.

In this episode, Al and I dive into why every contractor must act as their own marketing manager, how to build systems that stop your team from ‘blowing up your marketing,’ the truth about AI as just another tool in the toolbox, and why acquisitions plus organic growth create exponential results.

Whether you’re running a $1M shop or you’re chasing $50M+, this conversation is packed with wisdom from someone who’s been behind the scenes helping companies like A1 Garage reach the very top. You don’t want to miss this one!

Most contractors think their marketing problems can be solved by running more ads. But Al Levi — the creator of the 7-Power Contractor framework and trusted advisor to companies like Tommy Mello’s A1 Garage — knows the truth: if your systems are broken, marketing only makes the chaos worse.

In this episode, Al shares wisdom from decades of experience growing his own third-generation contracting business and coaching some of the top names in home services. You’ll hear:

Why every owner must act as their own marketing manager — and what to have in place before hiring an agency.

- The “bathtub analogy” for marketing, and why bad CSRs and weak operations are like a drain that empties your leads.

- Why marketing hasn’t changed — only the tools have. The same fundamentals apply today as they did decades ago.

- How to identify your ideal customer (Al calls her “Mrs. Fernwicky”) and why you can’t serve everyone.

- The 10 reasons exercise every contractor should use to stand out in a crowded marketplace.

- How to move your company from commodity to niche so you can charge higher prices and win better customers.

- Why acquisitions plus organic growth is not 1+1=2, but 1+1=4 — and what contractors should know before buying another business.

- Al’s contrarian take on AI: it’s just another tool in the toolbox — powerful when used with purpose, dangerous when used without systems.

- The role of testimonials and reviews in modern marketing — and how to collect them the right way.

Whether you’re at $1M and stuck working 80-hour weeks, or you’re chasing $50M and need systems to scale, Al’s practical advice will help you build a contracting business that runs smoothly, markets effectively, and creates lasting value.

Links & Resources:

Instagram: https://www.linkedin.com/in/7powercontractor/

Facebook: https://www.facebook.com/AlLevi7PowerContractor/

The 7-Power Contractor®: https://7powercontractor.com/

Linkedin: https://www.linkedin.com/in/7powercontractor/

Most roofing companies start with sales and marketing and then figure out how to install the work. Jason Reisman flipped that script.

When Jason took over Eustis Roofing in 2011, the company was doing about $1M in revenue. Today, they’re a $60M powerhouse, partnered with Vertex Private Equity, and one of the most respected names in Florida roofing. His journey proves that focusing on quality installs, culture, and community involvement is just as powerful as sales when it comes to growth.

In this episode, Jason and Mauricio break down:

- Why Jason built Eustis “from production to sales” instead of the other way around.

- How he solved the installer bottleneck by recruiting, training, and treating installers like athletes.

- The KPI he checks every morning that tells him more than any sales report.

- Why repairs and roof rejuvenation are a secret weapon for recurring revenue and customer retention.

- How Eustis went from spending 0.5% on marketing to over 6–7%, and why that shift was crucial to competing in today’s market.

- The role of AI and CRMs like ServiceTitan in monitoring sales reps and streamlining operations.

- What private equity has brought to the table: better benefits, career paths for employees, and long-term growth strategies.

- Jason’s philosophy of “integrity before profit” and how it fuels referrals, culture, and long-term trust.

Whether you’re a $2M contractor aiming for $10M, or you’re curious about how private equity is reshaping the roofing industry, this episode is packed with insights you can put into play right now.

📝 Episode Notes / Key Takeaways

- Build from production to sales: quality installs drive trust and referrals.

- Installers are athletes: invest in training, culture, and recognition.

- Repairs and rejuvenation extend customer lifetime value and generate leads.

- Marketing spend is no longer optional, aim for 5–7% of revenue.

- Track warranty calls, not just close rates — they reveal the real health of your business.

- AI and CRMs are the future of sales accountability and operational efficiency.

- Integrity before profit pays back tenfold in referrals and employee buy-in.

- Private equity isn’t the end. It can be a multiplier when culture and systems are strong.

Links & Resources:

Jason Reisman - Eustis Roofing

Instagram:   / jason-reisman-72484b16a  

Facebook:   / jason.reisman.2025  

Website: https://eustisroofing.com/about-us/

What if you could grow your contracting business from zero to $60 million in just five years?

That’s exactly what today’s guest, Victor Rancour, did with Absolute Airflow. Starting with no HVAC background and just a few thousand dollars, Victor scrapped his way to $5M in his first year, scaled into the tens of millions, sold the company, and is now helping other contractors do the same through Profit Rocket and the Rocket Group.

In this episode, Victor pulls back the curtain on:

- The $5M First-Year Playbook: how he launched Absolute Airflow with guerrilla marketing, personal branding, and daily training.

- Why every HVAC or home service company is really a sales and marketing business first and what that means for your growth strategy.

- How to recruit and keep top talent when everyone else is struggling to hire.

- His hard-learned lesson: “Revenue is vanity, profit is sanity” and how to price and plan for profit at every stage of growth.

- Real-world use of AI in the trades from call analysis to in-home sales coaching and why companies that don’t adopt will get left behind.

- The good, the bad, and the ugly of selling a business, including why Victor regrets his first exit and how he’s now helping contractors scale toward life-changing exits of their own.

Whether you’re a $2M contractor trying to hit $10M, or you just want to finally build a company that runs without you, Victor’s story and strategies will give you the roadmap to scale faster, smarter, and more profitably.

Key Takeaways:

- Your HVAC/contracting company is a marketing company first. The best techs don’t always win the best at sales and marketing do.

- Nail it before you scale it. Don’t pour money into ads until your phones, CSRs, and in-home sales process are ready to convert.

- The $5M Playbook: Start scrappy, text your contacts, knock on doors, use Yelp, Facebook, Nextdoor, and community groups. Focus on reviews and memberships to turn first-time customers into lifetime customers.

- Recruiting A-Players: Build the business they want to work for. Benefits, leads, culture, opportunity, and pay that rewards performance. A-players will make you 5–7X more than average hires.

- Culture Eats Strategy: Share the vision, celebrate wins, and pay your best people what they’re worth. Build an environment that feels fun, rewarding, and future-focused.

- Revenue ≠ Success. Profit margins are what matter. Aim for 20–25% net profit, price like the company you want to become, and know your KPIs (average ticket, booking %, close rates).

- AI is here now. From answering after-hours calls to analyzing sales conversations, AI is leveling the playing field between small shops and PE-backed giants. Contractors who don’t adapt will get left behind.

- Case Study: Victor partnered with a small contractor doing $2M — within 14 months, that company hit $18M by focusing on sales training, branding, and marketing execution.

- Automation = More Profit. Victor’s RP1 platform automates follow-up, lead recapture, and database marketing. Your old customer list might be your cheapest new lead source.

- Exit Lessons: Selling Absolute Airflow to the wrong buyer was painful — the brand collapsed. But it pushed Victor to pivot into acquisitions and coaching, helping other owners achieve life-changing exits.

- Legacy is better than Hustle. Hustle matters, but burnout isn’t a badge of honor. Build systems, invest in leadership, and create a business that serves your life — not the other way around.

Victor Rancour - Profit Rocket Group

Instagram: https://www.instagram.com/victor_ranc...

Linkedin:   / victor-rancour-51605a48  

Facebook:   / victor.rancour  

Website: https://callprofitrocket.com/

Private equity is reshaping roofing and home services. Seven of the top ten roofing companies in the U.S. are now backed by investors, and consolidation is accelerating.

In this episode, Mauricio sits down with William Pauly of Marcon Advisors, an M&A advisor who’s helped dozens of contractors understand and navigate the selling process. William has worked on $50M–$300M deals, led acquisitions backed by a $2.5B fund, and now advises roofing owners directly.

You’ll learn:

• The private equity playbook: why investors target roofing and how consolidation works.
• What makes a contracting business attractive — and why market density and brand reputation matter more than size alone.
• The role of data and clean CRM records in due diligence (and how buyers often know your numbers better than you do).
• How to evaluate a potential private equity partner beyond the valuation check.
• Why building your business with an exit mindset makes it stronger, even if you never sell.
• The future of roofing deals — and why the “exit runway” may be shorter than most owners think.

Whether you’re years away from selling or just want to understand how the landscape is shifting, this episode will give you an insider’s perspective on private equity, M&A, and the future of contracting.

Links & Resources:

Willam Pauly - Marcon Advisors

Linkedin:   / william-pauly-9028004  

Instagram:   / william.pauly09  

Website: https://www.marconadvisors.com/

Most contractors dream about two things: more leads today and a big exit tomorrow. But very few understand what it really takes to build a business that can both scale and sell.

In this episode, Mauricio sits down with Jim Ahlin — co-founder of Roofer Marketers (acquired by JobNimbus) and now founder of PowerUp Agents, an AI-powered solution that ensures contractors never miss a lead.

Jim shares:

• The lessons he learned selling his own agency — and how they apply to roofing and home service businesses.
• Why “best-known beats best” and how to dominate your local market without being the cheapest.
• How to build a marketing machine that delivers predictable lead flow (and what happens when you rely too heavily on one channel).
• The real math behind Customer Acquisition Cost (CAC), Lifetime Value, and why knowing your numbers gives you power.
• Practical ways contractors are using AI today — from SOPs and estimates to lead follow-up — and where the hype ends.
• Why maximizing every customer relationship (“squeezing the juice”) is the fastest way to grow revenue.
• What contractors must do now to prepare for private equity interest, future roll-ups, or even just building a business that runs without them.

Whether you’re running a $2M shop aiming for $5M, or you’re dreaming of one day selling your business, this episode will give you a blueprint for scaling, exiting, and thriving in the new era of contractor marketing.

• Why Sell? Before chasing an exit, know your “why” — cash, peace of mind, or new opportunities.
• Build a Business, Not a Job: If you want to sell one day, your company must run without you.
• Best-Known Beats Best: Being top-of-mind in your market (yard signs, trucks, reviews, Google) trumps being the “best-kept secret.”
• The Marketing Stack: Relying on one channel (SEO, LSA, or Facebook) is risky — stack 5–7 lead sources for predictable flow.
• CAC & LTV: Marketing is buying a customer. Smart contractors turn one job into many through referrals, upsells, and strong customer experience.
• AI in Practice: Today it’s helping with SOPs, job descriptions, estimating, and especially lead follow-up — but execution still matters more than hype.
• Customer Journey = Revenue Engine: If your customer is wondering, you’re losing. Close communication gaps from first call to referral request.
• Risk Management: Always ask, “What could kill my business?” and adapt before external forces (AI, PE roll-ups, competition) force your hand.
• Future Outlook: The “who” and “what” in marketing stay the same. Only the “how” changes. The contractors who adapt to where attention goes will win.

Links & Resources:

Jim Ahlin - Power Up Agents

Instagram:   / jimahlin  

Linkedin:   / jimahlin  

Website: https://powerupagents.ai/

At six years old, Victor Maya crossed rivers and deserts from Mexico into the U.S., not speaking a word of English. That outsider’s perspective became his edge — transforming him from a street-smart hustler into the CEO of Advantage Roofing and Advanced Restoration, now on pace for $30 million in annual revenue.

In this episode, Victor shares the leadership principles, selling systems, and branding strategies that took him from managing subcontractor crews to running two thriving companies.

You’ll discover:

• The $1.3M job that convinced him to start his own business
• How to find, vet, and keep high-performing crews through word-of-mouth recruiting
• Why core values like “Excellence” and “Innovation” drive his operations
• How service & maintenance programs create predictable revenue and lead to big-ticket jobs
• The psychology behind branding — from fleet vehicles to personal appearance — and why “what you see is all you get”
• How to turn a book into a business card that closes million-dollar deals
• Why he hired an in-house software engineer to build custom CRM and AI tools for service businesses

Whether you run a roofing company, manage multiple trades, or want to break into high-end commercial work, this conversation is packed with real-world strategies you can put to work immediately.

Key Takeaways:

• Big jobs start with small, strategic relationships — and service agreements are the foot in the door
• Excellence starts at the top: leaders must model the standards they expect from their team
• Referrals are the best recruiting tool for both crews and clients
• Branding matters as much offline as online — curb appeal applies to your fleet, website, and personal image
• A book can be a powerful differentiator and credibility tool in competitive bids

Investing in technology (and building your own) can give you a market edge in service and maintenance revenue

Links & Resources:

From Immigrant Roofer to $30M CEO: Victor Maya’s Playbook for Building Elite Contracting Businesses

Contractor Marketing Pros

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74 visualizaciones 28 ago 2025 AI & Marketing for Home Service Pros

At six years old, Victor Maya crossed rivers and deserts from Mexico into the U.S., not speaking a word of English. That outsider’s perspective became his edge — transforming him from a street-smart hustler into the CEO of Advantage Roofing and Advanced Restoration, now on pace for $30 million in annual revenue.

In this episode, Victor shares the leadership principles, selling systems, and branding strategies that took him from managing subcontractor crews to running two thriving companies.

You’ll discover:

• The $1.3M job that convinced him to start his own business
• How to find, vet, and keep high-performing crews through word-of-mouth recruiting
• Why core values like “Excellence” and “Innovation” drive his operations
• How service & maintenance programs create predictable revenue and lead to big-ticket jobs
• The psychology behind branding — from fleet vehicles to personal appearance — and why “what you see is all you get”
• How to turn a book into a business card that closes million-dollar deals
• Why he hired an in-house software engineer to build custom CRM and AI tools for service businesses
• Whether you run a roofing company, manage multiple trades, or want to break into high-end commercial work, this conversation is packed with real-world strategies you can put to work immediately.

Key Takeaways:

• Big jobs start with small, strategic relationships — and service agreements are the foot in the door
• Excellence starts at the top: leaders must model the standards they expect from their team
• Referrals are the best recruiting tool for both crews and clients
• Branding matters as much offline as online — curb appeal applies to your fleet, website, and personal image
• A book can be a powerful differentiator and credibility tool in competitive bids
• Investing in technology (and building your own) can give you a market edge in service and maintenance revenue

Victor Maya - Advantage Roofing

Instagram: https://www.instagram.com/therealvict...

Linkedin:   / victor-maya-a80a6b8a  

Facebook:   / victor.maya.961  

Website: https://www.advantageok.net/