AI search is changing the rules of visibility. Links still matter, but brand mentions, reputation signals, and personal authority are quickly becoming the new ranking factors.

If you want to be discovered in AI-driven answers and not just traditional search results, you need more than keywords. You need presence.

This WinsDay, we are joined by two guests who understand brand building from completely different arenas, one from digital visibility and one from legacy brand creation:

Anthony May, CMO at Need An Attorney, with 20+ years leading SEO, content strategy, and AI-powered search initiatives responsible for generating millions of monthly views and high-intent traffic. Anthony specializes in building scalable search strategies that turn digital visibility into revenue.

James Espey, OBE, a career brand builder behind global icons like , Malibu Drinks, and Johnnie Walker Blue Label. With 50 years of brand strategy experience, a Queen’s Honour, and a lifetime dedicated to mentoring future leaders, James understands how brands create lasting loyalty well beyond clicks.

We will dig into:

→ Links Still Matter, But Mentions Make You Discoverable in AI

→ Personal Brand Early: Start Building Young

→ Beyond Clicks in 2026: Building Durable Demand in a Post-Cookie, AI-First World

→ Who Is The Real Boss of Your Business

If you want your brand or your name to show up in AI results, not just Google listings, this is your playbook.