In this episode of the Winsday Podcast, host Jessie Lizak sits down with Summer Poletti, Founder of Rise of Us, and Rocco Baldassarre, Head of Business Development at Shirofune, to unpack what it really takes to build an effective modern marketing strategy. The conversation explores why there is no universal marketing channel that works for every business, how AI is changing advertising and campaign execution, and why companies need to build a go-to-market strategy around their own buyers rather than copying someone else's playbook.

Summer and Rocco also discuss the growing role of advertising inside AI-powered conversations and why AI should accelerate execution without replacing human strategy and experience. They dive into how businesses can use automation and real-time data to improve ROAS, why attribution data is only valuable when teams can act on it quickly, and how operational problems can ultimately undermine marketing performance. Whether you're a marketer, sales leader, founder, or business owner, this episode offers practical insight into making smarter channel decisions, using AI strategically, and getting more from every marketing dollar.

Main Topics Covered

• There Is No Single Best Channel

• Advertising Inside AI-Powered Conversations

• Stop Copying Someone Else's GTM Playbook

• Making Digital Ad Spend Drive ROAS

Connect with Summer Poletti

• Website: https://www.theriseofus.com

• LinkedIn: https://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812/

• Rise of Us LinkedIn: https://www.linkedin.com/company/rise-of-us/

Connect with Rocco Baldassarre

• Website: https://shirofune.io

• LinkedIn: https://www.linkedin.com/in/roccobaldassarre/

• Shirofune LinkedIn: https://www.linkedin.com/company/shirofune-usa/

Follow Reveting to stay updated on upcoming episodes

• Website: https://www.reveting.com/

• LinkedIn: https://www.linkedin.com/company/whiskey-winsday/

• YouTube: https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Chrissy Bernal, CEO & Publicist of Be a Better Brand, and Shampaigne Graves, Founder of BOLDIFI® Accredited Executive Microschool for Women Entrepreneurs, to discuss what it really takes to turn marketing and visibility into meaningful business growth. Drawing from their experience in branding, publicity, entrepreneurship, and women’s consumer behavior, Chrissy and Shampaigne share insights on building personal brands, creating trust, understanding how women make purchasing decisions, and becoming recognized in an increasingly crowded marketplace.

The conversation explores how to move from being overlooked to becoming industry-recognized without relying solely on traditional publicity or chasing attention. Chrissy and Shampaigne also discuss the importance of understanding the emotional and practical factors behind women’s buying decisions, why visibility without authority can fall flat, and how founders can build personal brands that create long-term value. They also examine why founder-led growth eventually has an expiration date and why building a strong team and personal brand can create opportunities beyond a single company.

Main Topics Covered

• How to Go From Overlooked to Industry-Recognized
• How Women Actually Make Buying Decisions
• Visibility, Authority & Building a Brand People Trust
• Founder-Led Growth Has an Expiration Date

Connect with Chrissy Bernal

• Website: https://beabetterbrand.com
• LinkedIn: https://www.linkedin.com/in/chrissybernal/
• Be a Better Brand LinkedIn: https://www.linkedin.com/company/be-a-better-brand/?skipRedirect=true

Connect with Shampaigne Graves

• Website: https://boldifi.com
• LinkedIn: https://www.linkedin.com/in/shampaigne-graves/
• BOLDIFI® LinkedIn: https://www.linkedin.com/company/boldifi/?skipRedirect=true

Follow Reveting to stay updated on upcoming episodes

• Website: https://www.reveting.com/
• LinkedIn: https://www.linkedin.com/company/whiskey-winsday/
• YouTube: https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Ray Higdon, CEO of The Higdon Group, and Erica Buyalos, CEO of Blue Planet Optics, to discuss the evolving relationship between sales, marketing, and trust in today's competitive marketplace. Drawing from their experience in sales leadership, affiliate marketing, and brand growth, Ray and Erica share practical strategies for building authentic relationships, creating referral-driven businesses, and helping niche brands stand out in crowded industries.

The conversation explores why sales prospects often stop responding and what businesses can do to re-engage them without resorting to high-pressure tactics. Ray and Erica also discuss how to close more sales by building trust instead of chasing prospects, why affiliate marketing can be a powerful growth strategy for niche brands, and how partnerships with respected industry influencers create credibility that traditional advertising can't match. Whether you're a founder, sales professional, marketer, or business owner, this episode delivers actionable insights for growing your brand through relationships, trust, and strategic partnerships.

Main Topics Covered

• Why Sales Prospects Stop Responding

• Closing More Sales Without Chasing

• Affiliate Marketing for Niche Brands

• Building Trust Through Industry Influencers

Connect with Ray Higdon

• Website: https://rayhigdon.com

• LinkedIn: https://www.linkedin.com/in/rayhigdon/

• The Higdon Group LinkedIn: https://www.linkedin.com/company/the-higdon-group/home/

Connect with Erica Buyalos

• Website: https://www.blueplanetoptics.co

• LinkedIn: https://www.linkedin.com/in/ericabuyalos/

• Blue Planet Optics LinkedIn: https://www.linkedin.com/company/blue-planet-optics/home/

Follow Reveting to stay updated on upcoming episodes

• Website: ⁠https://www.reveting.com/

• LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/

• YouTube: ⁠https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Kevin A., Enterprise Sales Expert, and Bianca Wilk, Senior Product Marketing Manager at Chili Piper, to discuss how AI is transforming the buyer's journey and what sales and marketing teams must do to stay ahead. Drawing from their experience in enterprise sales and product marketing, Kevin and Bianca share practical strategies for increasing visibility, improving website performance, and building stronger relationships with today's increasingly self-directed buyers.

The conversation explores why businesses need to be found beyond traditional SEO as AI-powered search continues to evolve, how websites can be optimized to convert AI-assisted buyers into customers, and why sales teams need new strategies to close deals as buying cycles become longer and more complex. Kevin and Bianca also discuss the power of building engaged communities that become a brand's most valuable marketing channel, creating trust and advocacy that extend far beyond traditional advertising. Whether you're a marketer, sales leader, founder, or business owner, this episode offers actionable insights for winning in the next generation of digital commerce.

Main Topics Covered

• Being Found Beyond Traditional SEO

• Websites That Convert AI Buyers

• Closing Deals When Buyers Delay

• Building Communities That Become Your Best Marketing Channel

Connect with Kevin A.

• LinkedIn: https://www.linkedin.com/in/fromkevin/

Connect with Bianca Wilk

• Website: http://www.chilipiper.com/

• LinkedIn: https://www.linkedin.com/in/biancatwilk/

• Chili Piper LinkedIn: https://www.linkedin.com/company/chilipiper/

Follow Reveting to stay updated on upcoming episodes

• Website: ⁠https://www.reveting.com/

• LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/

• YouTube: ⁠https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Lisa Williams, CEO of Hello Again Products and Founder of The TOKE Agency, and Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, for a conversation about what it takes to build authentic brands in an AI-first world. Drawing from their experience in branding, marketing, and communications, Lisa and Jimi explain why human connection is becoming more valuable—not less—as AI transforms how customers discover and evaluate businesses.

The discussion explores how marketers can keep their messaging human while embracing AI, why building a strong personal brand has become a competitive advantage, and how AI search is quickly becoming the new form of referrals for businesses and founders. Lisa and Jimi also explain why founders who remain invisible online are missing valuable opportunities, sharing practical strategies for increasing visibility, building trust, and creating meaningful relationships with customers in the age of AI. Whether you're a founder, marketer, agency leader, or business owner, this episode offers actionable insights for standing out in a rapidly changing digital landscape.

Main Topics Covered

• Keeping Marketing Human With AI
• Building a Personal Brand
• AI Search as the New Referral
• Why Invisible Founders Lose Deals

Connect with Lisa Williams

• LinkedIn: https://www.linkedin.com/in/simplylisawilliams/
• Hello Again Products LinkedIn: https://www.linkedin.com/company/hello-again-products/
• Hello Again Website: https://helloagainproducts.com
• The TOKE Agency LinkedIn: https://www.linkedin.com/company/the-toke-agency/
• The TOKE Agency Website: https://thetokeagency.com

Connect with Jimi Gibson

• Website: https://thriveagency.com
• LinkedIn: https://www.linkedin.com/in/jimi-gibson/
• Thrive Internet Marketing Agency LinkedIn: https://www.linkedin.com/company/thrive-agency/

Follow Reveting to stay updated on upcoming episodes

• Website: ⁠https://www.reveting.com/

• LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/

• YouTube: ⁠https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Shana Ayabe, Founder & CEO of Grace Media Digital, and Chris Rodgers, Founder & CEO of CSP Agency, to explore how artificial intelligence is transforming the future of marketing without replacing the human element that makes brands memorable. Drawing from their expertise in digital strategy, content marketing, and AI search optimization, Shana and Chris share practical insights into how businesses can adapt to rapidly evolving search behaviors while continuing to build authentic connections with their audiences.

The discussion explores how AI is reshaping modern marketing, why the Human-First GEO Framework™ provides a sustainable approach to optimizing for AI-powered search, and why compelling storytelling continues to outperform purely automated content. Shana and Chris also explain why GEO, SEO, content strategy, and earned media can no longer operate in silos, showing how these disciplines work together to improve visibility, authority, and discoverability in the age of AI search. Whether you're a marketer, business owner, agency leader, or content creator, this episode offers actionable strategies for building a marketing engine designed for the future.

Main Topics Covered

• How AI Is Reshaping Modern Marketing

• The Value of the Human-First GEO Framework™ in an AI-Driven Era

• Why Storytelling Still Wins in an AI-Driven World

• Why GEO, SEO, Content, and Earned Media Must Work Together for AI Search Success

Connect with Shana Ayabe

• Website: https://www.gracemediadigital.com

• LinkedIn: https://www.linkedin.com/in/shanaayabe/

• Grace Media Digital LinkedIn: https://www.linkedin.com/company/grace-media-digital/

Connect with Chris Rodgers

• Website: https://www.csp.agency

• LinkedIn: https://www.linkedin.com/in/seo-dub/

• CSP Agency LinkedIn: https://www.linkedin.com/company/csp-agency/

Follow Reveting to stay updated on upcoming episodes

• Website: ⁠https://www.reveting.com/

• LinkedIn: ⁠https://www.linkedin.com/company/whiskeywinsday/

• YouTube: ⁠https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Charlie Sells, Founder and Brand Architect of Clarity Over Everything, and Jeff Chen, Founder & CEO of The Odyssey Films, for a conversation about what it takes to build an authentic brand in the age of AI. Drawing from their backgrounds in branding, storytelling, and creative strategy, Charlie and Jeff share why clarity, curiosity, and human connection remain the foundation of effective marketing—even as technology rapidly evolves.

The discussion explores why clarity is a discipline that must be continually developed rather than a destination to achieve, how curiosity fuels better sales conversations, stronger marketing, and more meaningful brands, and why AI adoption often falls short when people treat technology as a shortcut instead of a tool. Charlie and Jeff also share practical advice for using AI to build a personal brand while preserving your unique voice and perspective. Whether you're a founder, marketer, sales professional, or content creator, this episode offers actionable insights for standing out in an increasingly AI-driven world.

Main Topics Covered

• Clarity as a Discipline, Not a Destination

• The Gift of Curiosity in Sales, Marketing, and Brand Building

• Why AI Adoption Fails When People Treat Tools Like Shortcuts

• Building Your Personal Brand with AI Without Losing Your Voice

Connect with Charlie Sells

• Website: https://www.clarityovereverything.com

• LinkedIn: https://www.linkedin.com/in/charlie-sells/

• Clarity Over Everything LinkedIn: https://www.linkedin.com/company/clarity-over-everything/

Connect with Jeff Chen

• Website: https://www.odysseyfilms.uk

• LinkedIn: https://www.linkedin.com/in/jeffzxchen/

• The Odyssey Films LinkedIn: https://www.linkedin.com/company/odysseyfilms-uk/

Follow Reveting to stay updated on upcoming episodes

• Website: ⁠https://www.reveting.com/

• LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/

• YouTube: ⁠https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Syeda Shah, Founder of Self Canada, and Erin Pelicano Cauble, Founder & Advisor of The Venture Project LLC, to discuss what it really takes to build a business that can scale sustainably. Drawing from their experiences as founders and advisors, Syeda and Erin share practical lessons on validating ideas, building trust with potential customers, and creating offers that align with both market demand and founder expertise.

The conversation explores why finding product-market fit should come before aggressive growth, how LinkedIn has become a powerful platform for validating demand and establishing credibility, and why the best offers are often refined through customer feedback rather than assumptions. Syeda and Erin also explain the importance of letting go of products and services that aren't profitable, allowing founders to focus on opportunities that create lasting business growth. Whether you're launching your first business or refining an existing one, this episode is filled with actionable insights for building a stronger, more sustainable company.

Main Topics Covered

• Finding Product-Market Fit Before You Scale

• Using LinkedIn™ to Validate Demand and Build Trust

• Refining Offers Around Customer Demand and Founder Strengths

• Letting Go of Offers That Don't Drive Profit

Connect with Syeda Shah

• Website: https://selfcanada.co

• LinkedIn: https://www.linkedin.com/in/syeda-s-52213a211/

• Self Canada LinkedIn: https://www.linkedin.com/company/self-canada/

Connect with Erin Pelicano Cauble

• Website: https://www.theventurepro.com

• LinkedIn: https://www.linkedin.com/in/erinpelicano/

• The Venture Project LLC LinkedIn: https://www.linkedin.com/company/the-venture-project-usa/

Follow Reveting to stay updated on upcoming episodes

• Website: ⁠https://www.reveting.com/

• LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/

• YouTube: ⁠https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, host Jessie Lizak sits down with Micah Stone, CEO of Open Signal, and Molly McKinley, Owner of Redtail Creative, for a conversation about how today's marketing leaders are adapting to rapid changes in technology, search, and customer engagement. Drawing from their experience helping businesses grow through strategic marketing initiatives, Micah and Molly share practical insights on what is working right now, how AI is changing execution, and where businesses should focus their efforts to stay competitive.

The discussion explores the marketing tactics that are driving measurable growth, why agencies and brands are beginning to add GEO (Generative Engine Optimization) as a service line, and how teams can effectively use AI to support marketing execution without sacrificing quality. Micah and Molly also address one of the biggest challenges facing businesses today: finding the right balance between automation and human-driven sales efforts. Whether you're a business owner, marketer, agency leader, or sales professional, this episode offers actionable strategies for leveraging new technology while maintaining the human connections that ultimately drive results.

Main Topics Covered

• Marketing Tactics That Drive Growth
• Adding GEO as a Service Line
• Using AI to Support Marketing Execution
• Balancing Automation and Human Sales

Connect with Micah Stone

• Website: https://opensignal.co
• LinkedIn: https://www.linkedin.com/in/micah-stone/
• Open Signal LinkedIn: https://www.linkedin.com/company/opensignalco/

Connect with Molly McKinley

• Website: https://www.redtailcreative.com
• LinkedIn: https://www.linkedin.com/in/molly-mckinley-456760/
• Retail Creative LinkedIn: https://www.linkedin.com/company/redtail-creative/

Follow Reveting to stay updated on upcoming episodes

• Website: ⁠https://www.reveting.com/
• LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/
• YouTube: ⁠https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/

In this episode of the Winsday Podcast, Jesse sits down with Scott Finkelstein, Founder and CEO of Sales Scalers, and Chandler Lyles, Co-Founder of High Beam Marketing, for a conversation about what really drives business growth. While many companies believe they have a lead generation problem, Scott and Chandler explain why the issue often starts with the systems behind the scenes. Drawing from their experience helping businesses improve sales performance and marketing effectiveness, they break down the common mistakes that keep organizations from scaling.

The conversation explores why the best-known products often outperform the best products, how broken sales systems create revenue bottlenecks, and why brand-building and advertising are essential drivers of sales success. Scott and Chandler also challenge the idea that more leads are the answer to every growth problem, explaining why stronger processes, better positioning, and clearer messaging often produce better results than simply increasing top-of-funnel activity. Whether you're a founder, business owner, marketer, or sales leader, this episode offers practical insights for building a more predictable and scalable growth engine.

Main Topics Covered

• Why the Best Known Products Win
• Sales Problems Often Start With Broken Systems
• The Marketing Formula: Brand and Advertising Drive Sales
• More Leads Won’t Solve It

Connect with Chandler Lyles

• Website: https://www.linkedin.com/company/high-beam-marketing/
• LinkedIn: https://www.linkedin.com/in/chandlerlyles/

Connect with Scott Finkelstein

• Website: https://www.linkedin.com/company/sales-scalers/
• LinkedIn: https://www.linkedin.com/in/scott-finkelstein-08026914/

Follow Reveting to stay updated on upcoming episodes

• Website: ⁠https://www.reveting.com/
• LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/
• YouTube: ⁠https://www.youtube.com/@whiskeywinsday

Connect with Jessie Lizak

• LinkedIn: https://www.linkedin.com/in/jessie-lizak/