The search landscape is changing faster than ever, rewriting the rules for visibility, trust, and growth.

This WinsDay episode, we’re diving into what AI-powered search and local visibility really mean for brands trying to stand out.

From Google’s AI Overviews to the new ways customers discover businesses, the conversation will unpack how companies can adapt, stay visible, and build smarter growth strategies in this new era.

Joining us:

Dane Saville, Director of Brand Experience at SearchLab Digital, brings years of hands-on SEO and brand expertise across industries. Known for his work helping auto dealers and local businesses navigate the ever-evolving search ecosystem, Dane has spoken on global stages like Pubcon, Digital Dealer Conference & Expo, and NADA, sharing actionable insights on how brands can stay relevant in a world driven by AI discovery.

Jimmy Newson, CEO and Founder of Moving Forward Small Business, is on a mission to help one million small businesses succeed through innovation and strategy. With over 20 years in business growth consulting, he’s known for bridging marketing, technology, and entrepreneurship, empowering founders to leverage AI, partnerships, and data for smarter, sustainable success.

Together, they’ll break down:

1. AI Search for Auto Dealers: How Google’s Overviews Shape Visibility

2. Preparing Your Brand for the Age of AI Search

3. How Generative Ai Is Changing Local Search

4. Strategic Partnerships for Growth

If you want to future-proof your marketing and stay discoverable in a no-click, AI-first world, this WinsDay is for you.

As technology and AI reshape the way we work, sell, and communicate, the gap between marketing, enablement, and education is closing fast. This WinsDay, Jessie Lizak is joined by two leaders shaping how teams adapt, grow, and stay visible in a world built on smarter systems and evolving search.

Elizabeth MacEwan, often called the “Swiss Army Knife of Enablement,” is known for bridging strategy and execution through smart platform choices and AI integration. As a 2024 Channel Focus Rising Star and one of SalesIntel’s 300 Women Making an Impact in SaaS, she brings fresh insight into empowering teams, scaling operations, and leading the shift from education to corporate enablement.

Ishaan Shakunt, Founder of Spear Growth and Chosenly.com, has trained over 2,500 marketers and helped leading B2B SaaS companies generate measurable growth through SEO and AI-driven content strategy. His frameworks redefine how businesses think about visibility, search, and sustainable demand in the AI era.

Together, they’ll explore:

1. Choosing the Right Platforms

2. SEO for LLM Search (GEO/AEO/AI SEO)

3. From Education to Corporate

4. The Future of Content Marketing

If you want to future-proof your brand, refine your platform strategy, and understand how AI is changing visibility, this conversation is for you.

AI search is changing the rules of visibility. Links still matter, but brand mentions, reputation signals, and personal authority are quickly becoming the new ranking factors.

If you want to be discovered in AI-driven answers and not just traditional search results, you need more than keywords. You need presence.

This WinsDay, we are joined by two guests who understand brand building from completely different arenas, one from digital visibility and one from legacy brand creation:

Anthony May, CMO at Need An Attorney, with 20+ years leading SEO, content strategy, and AI-powered search initiatives responsible for generating millions of monthly views and high-intent traffic. Anthony specializes in building scalable search strategies that turn digital visibility into revenue.

James Espey, OBE, a career brand builder behind global icons like , Malibu Drinks, and Johnnie Walker Blue Label. With 50 years of brand strategy experience, a Queen’s Honour, and a lifetime dedicated to mentoring future leaders, James understands how brands create lasting loyalty well beyond clicks.

We will dig into:

→ Links Still Matter, But Mentions Make You Discoverable in AI

→ Personal Brand Early: Start Building Young

→ Beyond Clicks in 2026: Building Durable Demand in a Post-Cookie, AI-First World

→ Who Is The Real Boss of Your Business

If you want your brand or your name to show up in AI results, not just Google listings, this is your playbook.

This WinsDay at 8PM EST, we’re diving into how AI is changing the way we do content, SEO, and sales, not in theory, but in practice.Our guests are two operators who don’t just talk strategy, they build systems that drive results.Tyler Lubben engineers custom AI tools and intelligence systems that mine audience behavior, automate sales processes, and surface insights most teams never see. His approach goes beyond optimization, he builds what’s missing.Zachary Rischitelli, Managing Director of Real FIG Advertising + Marketing, has spent years helping businesses scale through real inbound lead generation and SEO strategies that actually convert. He bridges classic marketing fundamentals with AI-driven visibility.Together, we’ll break down:→ Weaponizing Audience Intelligence For Content Marketing→ AI and SEO: Navigating the No-Click Web→ AI Automation: Advanced Segmentation for Sales Growth→ Sales and AI: Human-First Automation StrategyIf you care about showing up in AI search, building smarter funnels, and making your marketing actually convert, this is one you don’t want to miss.

Business growth is shifting, and the brands winning today are not just selling products or services.

They are building trust, creating community, and turning their best customers into their most powerful marketing engine.

This WinsDay, we are diving into what it takes to grow smarter, beyond the funnel and past one-off sales, with two leaders who know how to build businesses that last.

AndrewPaul (AP) McIntosh is a two-time degree holder in Communication and Psychology, entrepreneur, and creator passionate about helping professionals and founders level up. Known for his fresh take on growth, mindset, and meaningful connection, AP blends strategy with human insight to help businesses and individuals scale with purpose.

Dan Drucker spent 35 years leading national B2B sales and marketing teams before founding Philanthropy Fuel, where he helps nonprofits and purpose-driven organizations rethink fundraising, build stronger donor relationships, and create partnerships that last.

Together, we will explore:

→ Beyond the Funnel: Customer-Driven Growth Strategies

→ The Trust Delta: What So Many Get Wrong

→ Reverse Marketing: Let Your Best Customers Sell for You

→ Stop Selling Solutions; Start Building Ecosystems

If you are a marketer, founder, or business leader looking to grow through trust, loyalty, and customer-driven impact, this is a conversation you will not want to miss.

Growing a business and scaling one are not the same thing. This WinsDay, we’re digging into what separates the two and how to know where your focus should be.

Katie Nelson, CEO of Sales UpRising, has spent years helping solopreneurs move from hustle to steady six-figure revenue. She knows what it takes to attract clients, build real relationships, and create a sales system that works.

Daren F., author of apex8 and founder of Apex Advisory, brings a different lens. He’s known for simplifying complex sales strategies and showing leaders how to use AI and his Apex8 framework to generate revenue, improve pipelines, and build confidence around growth.

Together, they’ll walk us through:

→ Growth vs. Scaling: Key Business Strategy Differences

→ Apex8 Framework: 8 Steps to Prototyping Success

→ Niche Market Networking: Build Connections That Drive Growth

→ RevOps Strategy: Align Sales, Marketing, and Revenue Growth

If you’re building momentum, rethinking your growth strategy, or just trying to make your revenue more predictable, this is the conversation you’ll want in your week.

Brand strategy goes far beyond a logo or tagline, it’s the foundation for trust, loyalty, and long-term growth.

On this WinsDay, join Reilly Newman, Founder & Brand Strategist at Motif Brands™, and Victor Kimble, CMO at Preston Spire, for an in-depth conversation on how brands can thrive in a shifting marketplace.

With decades of combined experience helping companies define their identity, connect with customers, and deliver measurable results, Reilly and Victor will unpack the strategies that separate lasting brands from forgettable ones.

We’ll cover:

→ Brand-Led Marketing: Why starting with strategy drives stronger campaigns

→ Brand Promise Evolution: The trends reshaping loyalty and consumer trust

→ Brand Clarity to Confidence: How clarity fuels sales, marketing, and growth

→ Rebuilding Marketing Trust: Delivering real emotional and economic value

If you want to understand how to align brand purpose with performance, adapt to changing consumer behavior, and create marketing that truly resonates, this conversation will deliver actionable insights you can use right now.

We’re going live with two marketing experts who know how to turn creative ideas into measurable results.

Whitney Duenas Richardson is the CEO and Founder of Global Sprouts, where she helps brands create campaigns that connect.

With experience leading CRM and marketing for brands like Ferguson, ADT, and Builders FirstSource, Whitney blends creativity and data to design personalized customer journeys and automated campaigns that boost engagement and sales.

Garus Booth, ECD and Founder of The Booth, has spent over a decade producing animated marketing and sales videos for brands like Uber, Shopify, Coke, and Meta.

His strategic approach, listening, defining, engaging, and making, ensures every video delivers on its goals, from concept to distribution.

We’ll be digging into:

→ Email Marketing – Strategies to boost engagement and sales

→ Video Production Alignment – From brief to team buy-in success

→ Social Media Retargeting – Campaign strategies to drive conversions

→ Video Marketing Strategy – Maximizing ROI beyond just view counts

If you want actionable ways to boost brand visibility, connect with your audience, and turn attention into results, this conversation is for you.

On this episode, we’re diving into the strategies that make B2B marketing actually work, bringing together brand building, sales alignment, and measurable ROI.

Joining Jessie Lizak are two leaders with deep expertise in making marketing drive real business outcomes:

Laurie "Trumpet" Williams - Founder of Trumpet Marketing Group, Laurie has helped brands launch, scale, and stand out since 2002.

With decades of experience in branding, PR, and go-to-market strategy, she specializes in helping tech startups and professional services position themselves for funding, visibility, and sustainable growth.

Ricky Abbott - President of Transmission, Ricky works with global technology brands to connect inbound, outbound, and marketing technology for unified campaigns that generate revenue.

With a background in both sales and marketing, he brings a practical, results-first approach to B2B strategy.

We’ll be unpacking:

→ Brand Equity in AI Marketing: Build Recognition and Long-Term Trust

→ Audience Behavior Trends: Adapting Marketing to Shifting Consumer Habits

→ SEO in 2025: How to Get Found in Evolving Search

→ AI Content Strategy: Leveraging Artificial Intelligence for Smarter Marketing

If you want to sharpen your brand positioning, connect marketing with sales, and create strategies that delivers growth, this is the conversation you need.

On this WinsDay episode, we’re talking about how AI is reshaping SEO and what it means for your content, visibility, and marketing results.

Sara Jensen, Principal at Brighter Messaging LLC, helps small businesses strengthen their online presence with clear messaging, smarter content strategies, and SEO built for long-term growth.

Johnny Hughes, CMO and AI Council Chair at Avenue Z, has led digital marketing innovation for nearly two decades. He brings expertise in AI search, SEO strategy, and driving measurable results for mission-driven brands.

We’ll cover:

→ SEO in the Age of AI: Stand Out with Smarter Content Strategies

→ AI Search Optimization: Boost Brand Visibility and Awareness

→ Imposter Syndrome in Content Marketing: Build Confidence and Authority

→ AI Search ROI: Track and Measure Marketing Impact

Join us live on WinsDay, September 3rd at 8PM EST