In this episode of How to Run a Law Firm in 2025, Mathew Kerbis and I are back with part two of our deep dive into AI tools—this time exploring how AI can help you manage your knowledge base, streamline research, and even keep an eye on your professional reputation.

We shared how tools like Perplexity AI and Notebook LM can completely change the way you organize and access information in your practice. We also discussed legal-specific AI platforms like Paxton and how they’re helping lawyers work more efficiently without sacrificing the quality of their services.

Plus, we dug into the art of crafting better prompts (so you get better results from AI) and how to use AI to monitor your online presence and manage your professional reputation.

If you’re ready to embrace AI in a smart, responsible way while still delivering high-quality, personalized legal services, this episode will show you exactly how to do it.

Get full access to A Different Practice at adifferentpractice.substack.com/subscribe