AI has made content creation faster than ever — but for most B2B SaaS teams, it has also made messaging more generic, not more effective.

In this episode of Performance Delivered: Insider Secrets to Marketing Success, host Steffen Horst is joined by Christopher Silvestri, Founder of Conversion Alchemy, to break down how SaaS companies can use AI personas, synthetic research, and AI-assisted workflows without losing clarity, differentiation, or brand voice.

They explore why most messaging problems are not copy problems, but clarity problems, and why AI should be treated as an input system rather than an output shortcut. The conversation covers how to ground AI personas in real customer research, how to structure messaging frameworks that scale across teams, and where human judgment remains essential.

This episode is especially relevant for B2B SaaS marketers, founders, product leaders, and growth teams navigating the intersection of AI, positioning, and go-to-market strategy.

Key Topics Covered:

• Why AI tools do not fix messaging problems
• The difference between prompting and context engineering
• How to build AI personas based on real customer data
• Common mistakes SaaS teams make with AI-generated copy
• What a real AI-assisted messaging system looks like
• How to scale brand-consistent messaging without losing nuance
• The future of synthetic research in SaaS go-to-market teams

🔗 Learn more about Christopher Silvestri: https://conversionalchemy.net

🔗 Learn more about Symphonic Digital: https://www.symphonicdigital.com

Subscribe to Performance Delivered for weekly conversations on performance marketing, AI strategy, and scalable growth.