Performance Delivered

In the rapidly evolving world of digital marketing, the intersection of artificial intelligence (AI) and human creativity is reshaping the landscape. Are you prepared to harness the power of AI while preserving the invaluable human touch? Dive into this enlightening episode to discover how industry leaders are navigating this dynamic shift.

In this episode, we are joined by David Stark, the Chief Marketing Officer at Openstream. With over 25 years of experience in growth marketing and digital practices, David has worked with top-tier companies like IBM, Stratasys, and 3D Systems. At Openstream, a pioneer in multimodal conversational AI, David shares his insights on the role of digital marketers in the age of AI. Learn how AI is transforming marketing strategies and what it means for the future of human creativity in this field.

We’ll cover:

• David's journey from aspiring ad agency professional to CMO of Openstream.
• The evolving relationship between AI and human creativity in digital marketing.
• Practical use cases for AI in digital marketing, from content creation to demand generation.
• Strategies for maintaining the human touch in AI-driven marketing campaigns.
• Future skills and knowledge digital marketers need to thrive alongside AI technologies.
• And more

Ever wondered how to stand out in a crowded market? This episode dives into the art of building a challenger brand with insights from an industry expert who has done it time and again.

In this episode of Performance Delivered, we are joined by Dhiraj Kumar, the Chief Marketing Officer at Dashlane, a leading password management platform protecting 2.5 billion credentials. Dhiraj brings a wealth of experience from scaling multibillion-dollar businesses at companies like Facebook, PayPal, and Bluevine. He shares his journey and the strategies he uses to turn Dashlane into a formidable challenger brand in the credential security industry.

We’ll cover:

• Dhiraj’s unconventional career path from engineering to marketing.
• The critical challenges faced when rebranding Dashlane for business and consumer markets.
• Strategies for competing against well-established brands with limited resources.
• The importance of having a clear and distinct point of view as a challenger brand.
• Tips for hiring the right team to drive a challenger brand forward.
• And more

Imagine boosting your marketing efficiency without expanding your team. In this episode, we delve into how AI can revolutionize your marketing workflows, making your strategies more effective and streamlined.

In today's episode, I’m thrilled to have Chris Arden, a seasoned fractional CMO who helps early-stage startups develop their go-to-market strategies. With a rich background leading marketing efforts at top companies like Adidas, Puma, and Canyon Bicycles, Chris shares his insights on integrating AI into marketing workflows to achieve outstanding results. Join us as we explore the cutting-edge ways AI is transforming the marketing landscape.

We’ll cover:

• Chris’ journey from traditional marketing to becoming a fractional CMO
• The game-changing impact of AI on marketing automation and content creation
• Practical examples of AI tools enhancing SEO analysis and image creation
• How to leverage AI for content repurposing and efficiency
• The future of AI in marketing and the balance between automation and human oversight
• And more

Are you leveraging AI to streamline your business processes, or is it just another tech trend you’re observing from the sidelines?

In today’s episode, we demystify the integration of AI into less tech-savvy sectors, focusing on substantial benefits over the tech hype.

Joining us today is Benjamin Brown, Vice President at AKASA, a leader in generative AI solutions for healthcare revenue management. 

With a rich background spanning from journalism to marketing major AI-powered platforms, Ben shares invaluable insights into marketing AI effectively, ensuring it’s accessible and beneficial to all.

Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment. 

How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives.

Welcome to today’s episode, where we explore the intricate dance of establishing and expanding a marketing function within a company. My guest, Dan Malgran, VP of Marketing at Steno, brings a wealth of experience in spearheading marketing initiatives across tech startups and scale-ups. 

With a unique perspective on demand generation and strategic advising, Dan shares his journey and insights into creating a marketing department that truly drives growth.

In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth.

David brings years of experience in pioneering next-generation marketing strategies and building successful teams. With BuzzBoard's AI-driven platform at his disposal, he's here to share how agencies can enhance their customer engagement and pipeline development.

We’ll cover:

• The evolution of AI in marketing: how generative AI has reshaped the landscape.
• Personalization strategies: finding the balance between effective and excessive personalization.
• Building a pipeline: innovative approaches for lead generation and engagement.
• Content creation with AI: enhancing outreach with AI-generated, hyper-personalized content.
• Future trends in AI and marketing: preparing for what's next in the fast-evolving world of digital marketing.
• And more 

Are you tapping into the full potential of zero and first-party data?
 
Zero and first-party data are eclipsing third-party data…
 
When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to.
 
But a majority of brands are missing out on this opportunity—are you one of them?
 
Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce.
 
We’ll cover:

• What happens when third-party data disappears
• The difference between zero and first-party data
• How brands can capture first-party data in a privacy compliant way
• Why brands shouldn’t outsource their first-party data
• Untapped resources for zero-party data
• And more

Content creators are the entrepreneurs of the future…
 
And user-generated content has enormous potential in the influencer marketing space…
 
With user-generated content done right, you can drive exponential conversions…
 
But many brands don’t understand how to make user-generated content that works.
 
Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated content.
 
Listen to learn:

• The role of content creators in the marketing funnel
• When to use UGC vs influencer marketing
• What makes videos work
• How to find the right UGC creator for your brand
• And more

Does your marketing work?

Many companies produce marketing content that looks great but doesn’t get results.

But what is the secret to converting leads with marketing?

And how can you sync your marketing with your financial model?

John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships.

Listen to learn:

• Why you need to reduce leads to grow conversion
• How to measure marketing effectiveness
• The pros and cons of internal marketing teams vs. agencies 
• Why great ideas get lost in the execution
• How to use consumer data to refine marketing
• And more

Consumer behavior can give you powerful insights on your business…

When you analyze the purchase behavior of your best customers…

Your next growth and acquisition strategies become clear…

And you can tailor your marketing to maximize advertising efficiency…

Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads into long-term customers.

Listen to learn:

• How seasonality affects consumers
• When consumers decide vs. when consumers purchase
• Why purchase behavior shows you where to invest
• And more