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We unpack how AI is changing homeowner search and why reputation must live beyond a website. Steven Spence shares how Project Map It helps contractors prove local work, capture more written reviews, and create fresh, trustworthy signals that AI can surface.

• Mapping real jobs to prove local trust
• Dual-path review capture without logins
• Public profile pages that aggregate proof
• GEO vs SEO and why consistency wins
• NAP alignment across directories
• Writing project descriptions that feed AI
• Using AI for SOPs, budgets, and outreach
• Short-form content, clips, and captions
• Trends from CertainTeed and ABC road shows
• Workforce, leadership, and community impact
• Roofers In Recovery awareness and support

Roofersinrecovery.org — contact us to get resources and learn how to support your team

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