How much additional revenue could you gain by automating your marketing campaigns at scale? Can legacy CRM systems keep pace with real-time player actions? How is your CRM setup preparing your team for agentic AI in iGaming?

In this episode of Connected with Pragmatic Solutions our Director of Client Relations & Programme Amy Santos speaks with Tommy Kearns, CEO of Xtremepush, to explore how this innovative marketing services provider is helping operators transform how they acquire, retain, and reactivate players.

Xtremepush delivers a single, unified platform that combines CRM, gamification, loyalty, and AI-driven personalisation - all powered by real-time customer data. Tommy explains why eliminating data silos is key to driving smarter engagement and how Xtremepush can drive 600% revenue growth and double active players.

Chapters

• 00:00:00 Introduction to Xtremepush and Tommy Kearns
• 00:01:15 What is Xtremepush: Real-Time CRM and Loyalty Platform
• 00:02:30 Three Pillars of Competitive Advantage
• 00:03:19 Unified Stack: Real-Time Data Ingestion and Activation
• 00:03:51 Integrated Gamification and Loyalty Solutions
• 00:06:28 Core Problems Solved: Acquisition to Lifetime Value
• 00:09:08 Success Stories: Betsson Brazil and The Pools UK
• 00:10:41 Partnership Approach and Expert-Driven Use Cases
• 00:11:26 Future Evolution: Agentic AI and the Next Layer
• 00:15:16 Staying Connected with Xtremepush

The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io

More at www.pragmatic.solutions/connected