Do you have a clear view of player behaviour across markets? What if the data behind your decisions is only telling part of the story?

In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Max Tesla, CEO and Co-Founder of Blask, about how iGaming businesses can access real-time competitive intelligence to make better-informed market decisions.

Blask is a market intelligence platform built specifically for iGaming, tracking more than 5,000 brands across 126 countries. It provides operators, game providers and investors with daily visibility into where player attention is moving, how brands are performing relative to each other, and how markets are evolving in real time.

The conversation explores how this data is used in practice, from benchmarking performance and shaping acquisition strategy to evaluating market entry and supporting M&A due diligence.

Chapters

• 00:00:00 Introduction to Blask and Market Intelligence
• 00:02:52 The Blask Index: Measuring Player Attention
• 00:04:03 Brazil Case Study: Timing Market Entry Decisions
• 00:06:30 Game Provider Intelligence and Lobby Visibility
• 00:09:14 Platform Demo: Real-Time Market Analytics
• 00:11:24 Understanding the Blask Index Methodology
• 00:12:58 Competitive Benchmarking and Market Positioning
• 00:14:48 M&A Intelligence and Competitive Earnings Baseline
• 00:16:56 Growth Without Context: The Tesla and CPG Examples
• 00:21:03 Regulated vs Offshore Market Analysis
• 00:25:46 Industry Trends: US Market Underestimation
• 00:29:14 Africa: The Fastest Growing Opportunity
• 00:31:13 Market Share Trajectory vs Absolute Growth
• 00:32:32 Future Predictions: AI Agents and Prediction Markets
• 00:34:02 UAE Emergence and US State-by-State Window Closing
• 00:36:22 Getting Started with Blask: Access and Pricing

Some of the topics covered include:

• Blask Index insights into player attention shifts and its reliability compared with revenue and deposit data.
• How operators and studios use attention data and lobby analytics to understand visibility and performance across markets.
• The use of competitive earnings baselines as an independent check on revenue claims in M&A transactions and investment due diligence.
• What the data reveals about emerging opportunities in markets such as the US, Africa and prediction markets.
• Differences between offshore and locally regulated market share across Brazil, Germany, and the UK.
• The impact of AI on how market intelligence is consumed and applied across the industry.

The Connected with Pragmatic Solutions podcast brings you the latest insights in iGaming technology and innovation, in collaboration with NEXT.io — The World’s iGaming Community.
More at www.pragmatic.solutions/connected
#igaming #podcast #competitiveintelligence #marketintelligence #igamingdata