In this episode of Stacked for Scale, Micah Dixon and Igor Ilievski break down what most eCommerce brands are doing wrong when it comes to AI-powered personalization—and how to fix it.

It’s not about plugging in a tool and calling it a day. Micah and Igor explain how personalization has to start with knowing your customers and your brand, before you ever touch AI. They dive into why most newsletters feel robotic, how prompt engineering ties into brand voice, and how tools like Klaviyo can be used the right way.

You’ll hear practical, real-world advice on:

• What makes personalization feel human (and what breaks it)
• How to fix tone-deaf emails and robotic product recommendations
• Why AI is only as smart as the data and prompts you give it
• The importance of founder-level clarity before applying automation
• When to use AI… and when not to

If you work in eCommerce and you’re experimenting with personalization, this one’s a must.

🎧 Listen now — and subscribe for more grounded takes from Micah Dixon and Igor Ilievski, the team behind Stacked for Scale.