In this episode of Stacked for Scale, Micah Dixon and Igor Ilievski break down what most eCommerce brands are doing wrong when it comes to AI-powered personalization—and how to fix it.

It’s not about plugging in a tool and calling it a day. Micah and Igor explain how personalization has to start with knowing your customers and your brand, before you ever touch AI. They dive into why most newsletters feel robotic, how prompt engineering ties into brand voice, and how tools like Klaviyo can be used the right way.

You’ll hear practical, real-world advice on:

• What makes personalization feel human (and what breaks it)
• How to fix tone-deaf emails and robotic product recommendations
• Why AI is only as smart as the data and prompts you give it
• The importance of founder-level clarity before applying automation
• When to use AI… and when not to

If you work in eCommerce and you’re experimenting with personalization, this one’s a must.

🎧 Listen now — and subscribe for more grounded takes from Micah Dixon and Igor Ilievski, the team behind Stacked for Scale.

Running a $5M-$30M e-commerce brand that feels like 3 separate companies? You get great ROAS, but have no money left. This episode is the fix. We introduce 'Precision Commerce'.

Welcome to Stack for Scale, the show for e-commerce owners who are tired of fragmented advice and are ready for a complete methodology to scale profitably.

In this episode, we diagnose the most common growth-killer for established brands: running your ads, operations, and customer experience in separate silos. We lay out the blueprint for integrating them into a single, powerful system.

WHAT YOU'LL LEARN:
► The "3 Separate Companies" Problem Plaguing $5M+ Brands
► Introducing the Precision Commerce Methodology
► Pillar 1: Profitable Acquisition (Moving Beyond ROAS with Dennis)
► Pillar 2: AI & Customer Intelligence (The "Boutique Experience" with Igor)
► The "Creepy" Line: How to Personalize Without Scaring Customers
► Pillar 3: Experience Architecture (The Brand "Glue" with Micah)
► Why This Integrated System Creates Explosive Growth

MEET THE HOSTS:
► Igor: The Intelligence Architect (AI & Data)
► Dennis: The Growth Engineer (Profitable Ads)
► Micah: The Experience Architect (Brand & Operations)