Running a $5M-$30M e-commerce brand that feels like 3 separate companies? You get great ROAS, but have no money left. This episode is the fix. We introduce 'Precision Commerce'.
Welcome to Stack for Scale, the show for e-commerce owners who are tired of fragmented advice and are ready for a complete methodology to scale profitably.
In this episode, we diagnose the most common growth-killer for established brands: running your ads, operations, and customer experience in separate silos. We lay out the blueprint for integrating them into a single, powerful system.
WHAT YOU'LL LEARN:
► The "3 Separate Companies" Problem Plaguing $5M+ Brands
► Introducing the Precision Commerce Methodology
► Pillar 1: Profitable Acquisition (Moving Beyond ROAS with Dennis)
► Pillar 2: AI & Customer Intelligence (The "Boutique Experience" with Igor)
► The "Creepy" Line: How to Personalize Without Scaring Customers
► Pillar 3: Experience Architecture (The Brand "Glue" with Micah)
► Why This Integrated System Creates Explosive Growth
MEET THE HOSTS:
► Igor: The Intelligence Architect (AI & Data)
► Dennis: The Growth Engineer (Profitable Ads)
► Micah: The Experience Architect (Brand & Operations)