In this episode of Pathmonk Presents, we have Vilma Edwards from Beamery, a talent lifecycle management software that helps the world's largest businesses tackle their talent challenges. Vilma shares her insights on the company's growth and digital marketing strategies. She discusses the importance of having a robust marketing mix, including paid social, paid search, and SEO. She also talks about the significance of providing a great website experience and using data analytics and user feedback to improve it. Tune in to learn more about Beamery's innovative approach to talent management.