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AI Projects vs Custom GPTs: How Leaders Should Organize AI for Their Teams
Many companies are experimenting with AI tools.
But a bigger leadership question is starting to emerge: How should teams organize AI so it actually improves productivity?
After presenting at the Verticon conference, Donna Peterson had several leaders ask the same practical question: Should we build AI Projects… or custom GPTs?
The answer depends on how your team works.
In this episode of the B2B Marketing Excellence and AI Podcast, Donna walks through real scenarios discussed with business leaders and explains when each structure works best.
If your team is beginning to integrate AI into daily operations, this conversation will help you avoid common mistakes and build a system that actually supports your workflow.
What You’ll Learn:
Three Leadership Questions to Ask Before Building AI. Before creating new AI tools, Donna suggests leaders pause and ask:
These answers will help determine whether your team should create a Project or a custom GPT.
Key Takeaway-
AI tools are most effective when they support clear leadership thinking and organized workflows.
The technology itself isn’t the strategy, how you structure it inside your organization is what makes the difference.
▶ Watch the full episode here:
https://youtube.com/playlist?list=PLHaiJYXhZ8PD-8NolyFNPeGx7XAK4ZeJt&si=8laNeam0UzCkxamV
*** Reach out to [email protected]
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.
View all episodes
By Donna PetersonMany companies are experimenting with AI tools.
But a bigger leadership question is starting to emerge: How should teams organize AI so it actually improves productivity?
After presenting at the Verticon conference, Donna Peterson had several leaders ask the same practical question: Should we build AI Projects… or custom GPTs?
The answer depends on how your team works.
In this episode of the B2B Marketing Excellence and AI Podcast, Donna walks through real scenarios discussed with business leaders and explains when each structure works best.
If your team is beginning to integrate AI into daily operations, this conversation will help you avoid common mistakes and build a system that actually supports your workflow.
What You’ll Learn:
Three Leadership Questions to Ask Before Building AI. Before creating new AI tools, Donna suggests leaders pause and ask:
These answers will help determine whether your team should create a Project or a custom GPT.
Key Takeaway-
AI tools are most effective when they support clear leadership thinking and organized workflows.
The technology itself isn’t the strategy, how you structure it inside your organization is what makes the difference.
▶ Watch the full episode here:
https://youtube.com/playlist?list=PLHaiJYXhZ8PD-8NolyFNPeGx7XAK4ZeJt&si=8laNeam0UzCkxamV
*** Reach out to [email protected]
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.
*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.
*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.