Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopened and we are going to help you get your emails opened.

In this episode of the B2B Marketing Excellence & AI podcast, Donna Peterson shares how industrial sales teams can break through the noise using ChatGPT—not just to automate outreach, but to make it more human.

At World Innovators, we’ve spent over 40 years helping industrial brands build real relationships. This episode shares one of the ways we’re helping clients do that faster and more effectively—with empathy at the core.

What You’ll Learn:

• Why generic messaging is killing your sales momentum
• How to use ChatGPT to quickly tailor emails for different buyer roles
• Prompts that help uncover real industry pain points—fast
• How to ensure your messaging shows authentic empathy
• Real-world examples of how sales reps transformed their outreach in minutes

Timestamps:

• 00:00 – Introduction: The chaos sales teams face
• 01:02 – Why AI tools like ChatGPT are a game-changer
• 01:49 – What makes a message resonate (and what falls flat)
• 03:29 – How to prompt ChatGPT for personalized messaging
• 05:24 – Researching your buyer’s world—without wasting hours
• 06:44 – The role of empathy in building real sales relationships
• 10:26 – Real-world examples & quick applications
• 21:47 – Wrap-up: A clear path forward for industrial sales teams

Resources:
Download the FREE worksheet: 5 Ways Brands Can Show Genuine Empathy
Watch the supporting videos: World Innovators YouTube Channel

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?
Host: Donna Peterson, President of World Innovators
Podcast: B2B Marketing Excellence & AI

In this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.

With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn’t deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.

Listeners will walk away with:

• A deeper understanding of why trust is so difficult to establish in B2B
• How inconsistent branding, shallow messaging, and automation have chipped away at confidence
• Practical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI tools

If you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

📌 Episode Highlights:
• 00:00 Introduction: Trust Issues in Business
• 00:20 Lessons from the Past: My Mother's Advice
• 01:42 Personal Experiences with Trust in Business
• 02:19 The Importance of Building Trust in B2B Brands
• 04:00 Challenges in Building Trust Today
• 05:34 The Role of Empathy and Emotion in Messaging
• 07:24 Common Pitfalls in B2B Marketing
• 13:36 Effective Strategies to Build Trust
• 20:13 Actionable Steps to Enhance Trust
• 23:10 Conclusion: The Long Road to Trust

🔗 Want help building trust with your marketing strategy? Email Donna directly: [email protected]
🌐 Learn more at www.worldinnovators.com
🎧 Tune in now and discover how to build relationships that last—because in B2B, trust isn’t just important, it’s everything.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Episode Title: GPTs Replaced Endless File Searching

Show Notes:
In this episode of the B2B Marketing Excellence & AI Podcast, I talk about a common frustration — when your computer crashes and you're forced to transfer everything. That happened to me recently, and instead of just moving over cluttered files, I decided to create a better system.

I used this opportunity to build personalized GPTs (Generative Pretrained Transformers) inside ChatGPT to help me organize information so I could stop digging through folders, spreadsheets, and emails. Now, instead of asking “Where did I save that?” — I just ask my GPT.

These GPTs have become my go-to system for locating key client information, marketing materials, podcast outlines, and internal resources — all in seconds.

If you’re overwhelmed by digital disorganization or tired of repeating the same searches, this episode will show you how to use AI to create a centralized, accessible, and reliable system for storing and retrieving information.

You’ll learn:

• Why I decided not to keep transferring messy files across computers
• How GPTs help organize and recall key information instantly
• Real-world examples of how I use GPTs to support client work and daily operations
• Simple ways to get started creating your own GPT-based document system

At World Innovators, we’re all about helping B2B brands and Executives find smarter ways to reach the right audience — and that starts with staying organized internally. GPTs are one tool that’s helping us (and our clients) reduce clutter and increase clarity.

Watch the Bonus Video: How to Create Your Own GPT- https://youtu.be/2NNt4f88qNw?si=KniJVppBV3CSuafp

Episode Breakdown:

• 00:00 A Rough Week with Technology
• 03:21 Setting Up Your Own GPT
• 04:58 Practical Applications of GPTs
• 08:27 Training and Optimizing Your GPT
• 12:50 Benefits of GPTs for Teams
• 15:18 Final Thoughts and Encouragement

👉 If you’re ready to stop wasting time hunting down documents and start using AI to keep everything organized, this episode is for you.

🎧 Subscribe for more episodes, and visit www.worldinnovators.com to learn how we can help you build marketing that connects.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Cold to Connected: Making Your Email Marketing Meaningful

B2B Marketing Excellence & AI Podcast with Donna Peterson

Are your emails building real relationships—or just filling inboxes?

In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I’ll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.

You’ll hear how I use AI tools like ChatGPT to craft personalized, value-focused messages that speak directly to the recipient’s needs—not just their job titles. Plus, we’ll talk about list maintenance, branding consistency, and simple nurturing strategies that build trust and make life easier for your sales team.

Whether you're just getting started or looking to refine your current efforts, this episode is full of practical tips to help you create emails people actually want to read.

Timestamps:
• 00:00 – Welcome: The Real Purpose Behind Your Emails
• 00:52 – Why Industry-Specific Lists Matter So Much
• 02:45 – Segmenting for Relevance and Respect
• 05:04 – How AI Can Help Personalize (Without Sounding Robotic)
• 06:47 – Messaging That Builds Trust and Adds Value
• 08:26 – Using Industry Knowledge to Cut Through the Noise
• 10:43 – Quick Recap: What You Can Start Doing Today
• 15:10 – Final Thoughts & A Gentle Challenge

👉 Ready to take your email marketing to the next level? If you’re looking for tailored strategies or help finding the right audience lists, reach out—I’d love to help you build connections that actually move the needle.

Let’s work together to inspire success in everything we do and with everyone around us.

🎧 Subscribe for more episodes, and visit www.worldinnovators.com to learn how we can help you build marketing that connects.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to burnout and avoidable mistakes.

Donna shares her personal experience with reevaluating and improving her workflow, focusing on practical steps she took to streamline processes using tools like ChatGPT, HubSpot, Dropbox, and Asana. She explains how documenting workflows and providing clear, detailed inputs into AI tools leads to better outcomes, and why critical thinking remains essential even when incorporating technology.

Listeners will hear specific strategies Donna implemented, such as setting up client intake forms and automating task reminders to create a more efficient and organized system. She also emphasizes the need for regular review of processes to ensure technology supports goals rather than adding unnecessary complexity.

The episode encourages marketers to start with small improvements, focus on one system at a time, and take a thoughtful approach to integrating technology into daily work. Donna reminds listeners that success comes from building strong, sustainable client relationships, supported — not replaced — by AI.

Episode Highlights:

• 00:00 Introduction to B2B Marketing Excellence and AI
• 00:23 Challenges of Modern B2B Marketing
• 00:46 Donna’s Personal Workflow Struggles
• 01:54 Leveraging AI for Workflow Improvements
• 03:40 Creating a Paperless Workflow
• 08:36 The Importance of Client Follow-Up
• 10:21 Streamlining Processes with AI
• 12:53 Final Thoughts and Encouragement
• 15:28 How to Get Further Assistance

If you are looking for ways to streamline your marketing processes and better integrate AI into your daily work, we invite you to visit www.worldinnovators.com.

There you can sign up for a one-hour AI Strategy Session, schedule an in-office presentation, or organize a customized workshop for your team.

Together, we can help you create a system that works — so you can focus on what matters most: building strong client relationships and achieving lasting success.

🎧 Thank you for listening. Please continue to follow the B2B Marketing Excellence and AI Podcast and help us spread the word to other marketers who can benefit from practical, relationship-centered strategies.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

http://www.worldinnovators.com

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspired by Albert Einstein’s belief in lifelong learning, the episode explores how today’s busy decision-makers often need more than one touchpoint before they commit.

Donna shares practical insights into building trust and driving registrations through a thoughtful combination of targeted email campaigns and banner placements in respected industry environments. She emphasizes the importance of choosing quality lists over broad distribution, aligning messaging across channels, and ensuring your marketing efforts are compliant with GDPR and CAN-SPAM.

The conversation also touches on how to create a cohesive, nurturing journey that supports prospective learners from the first impression to the final registration.

If you’re working to grow your professional education program, this episode offers grounded, actionable advice to help you reach the right audience and improve results without wasting budget.

Episode Breakdown:
• 00:00 Introduction – The Importance of Continuous Learning
• 00:35 The Challenge of Enrolling in Courses
• 01:27 Today’s Focus: Executive Education Programs
• 03:25 Email Strategy for Course Promotion
• 06:49 The Power of Banner Ads
• 08:45 Building Trust and Closing the Loop
• 10:03 Conclusion and Recap
• 10:30 Final Thoughts and Contact Information

🎧 Subscribe for more episodes, and visit www.worldinnovators.com to learn how we can help you build marketing that connects.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Episode: Balancing AI and Human Connection in B2B Marketing

In this episode of the B2B Marketing Excellence Podcast, I’m diving into a topic that’s close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships.

At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering incredible tools to support those efforts — but it’s how we use them that matters most.

In this episode, I share real stories (including a powerful post-conference message I received) and practical ways to use AI as a supportive partner — not a substitute. Whether it's using AI for note-taking, preparing for outreach, or personalizing communication, I walk through how to make these tools work for your brand while keeping your values front and center.

Let’s talk about how to build deeper, more meaningful connections — with a little help from technology, and a lot of heart.
⏱️ Episode Breakdown:
• 00:00 – Introduction: Balancing AI and Human Connection
• 00:13 – The Legacy of Building Relationships
• 00:53 – Leveraging AI Without Losing the Human Touch
• 02:05 – Real-Life Experiences and Insights
• 02:57 – The Role of AI in Enhancing Relationships
• 05:47 – Practical Applications of AI in Business
• 08:40 – The Human Element in AI-Assisted Communication
• 12:31 – AI as a Support System, Not a Substitute
• 16:25 – Conclusion: Embracing AI for Deeper Connections

At World Innovators, we believe B2B marketing should be about building relationships, not just generating clicks. For 44 years, we’ve helped industrial and executive education brands find the right people through trusted media sources, curated email lists, and strategic outreach.

🎧 Subscribe for more episodes, and visit www.worldinnovators.com to learn how we can help you build marketing that connects.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Episode Title:
Analyze Transcripts with AI: Enhancing Communication and Relationships

Episode Description:
In this episode of the B2B Marketing Excellence and AI podcast, I explore how companies can unlock the hidden value in transcripts from everyday conversations — whether they’re from internal meetings, sales calls, or interviews.

I’ll walk you through how AI tools like ChatGPT can help you analyze transcripts to uncover communication styles, tone preferences, and the subtle cues that can transform how you connect with your audience. It’s not about replacing human interaction — it’s about enhancing it so your messages land more effectively and your relationships grow stronger.

I’ll also share a real-world example from my conversation with Matthew McClosky, where we discussed how understanding a person’s preferred communication approach can make all the difference in building trust and driving results.

Whether you're a team of one or managing a growing sales or marketing department, this episode will give you practical ideas you can implement right away — even if you never work with us. Because at World Innovators, we care most about helping companies build meaningful relationships that lead to long-term success.

Timestamps:
• 00:00 – Welcome to B2B Marketing Excellence and AI
• 00:18 – The Hidden Value in Transcripts
• 00:50 – Real-World Note-Taking Tools and Use Cases
• 03:06 – How AI Can Identify Communication Styles
• 06:00 – Using Insights to Deepen Relationships
• 08:15 – Practical Takeaways from My Experience
• 11:08 – Final Thoughts and How to Get Started

Let’s Keep the Conversation Going-
If this episode sparked any ideas for your own sales or marketing efforts, I’d love to hear from you. Whether you’re looking to improve your messaging, understand your audience better, or simply explore how AI can save your team time — I’m here to help.

Feel free to reach out directly:
📧 Email: [email protected]
🔗 LinkedIn: https://www.linkedin.com/in/donnaapeterson
▶️ YouTube: https://www.youtube.com/@WorldInnovators

And if you found value in today’s episode, consider subscribing and sharing it with a colleague who might benefit too.

Let’s inspire success — together.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

How AI and Outside Perspectives Help Industrial Brands Stand-Out

Are your marketing and sales messages starting to sound the same? You’re not alone. Many industrial companies fall into a pattern of repeating the same messaging—focused more on product features than on what their audience actually needs.

In this episode of the B2B Marketing Excellence and AI Podcast, I talk about how you can step back, reassess, and use tools like ChatGPT to bring fresh perspective into your messaging. When you take the time to understand your audience’s challenges and reframe your approach around the value you provide, you build stronger relationships—and that’s what marketing is really about.

I also discuss the importance of getting outside perspective, whether from AI tools or strategic partners, to help you see blind spots and realign your sales and marketing efforts for better results.

This episode is packed with practical tips and next steps you can use right away to communicate more effectively and build trust with your audience.

What You’ll Learn:

• Why tunnel vision happens in industrial marketing—and how to spot it
• How to use AI to get clarity on what your audience really cares about
• Tips for shifting your messaging from product features to customer benefits
• The value of outside perspective when your internal team is too close to the message
• How to bring your sales and marketing efforts into better alignment

If you’re ready to refresh your marketing and build stronger connections with your audience, I hope you’ll take a few minutes to listen. Helping companies succeed is what I care about most, and I want to make sure you’re equipped with the tools and perspective you need to move forward with confidence.

Let me know if you’d like this adapted for your podcast page, LinkedIn, or an email promo—I’m happy to help.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!