Join Donna Peterson on the B2B Marketing Excellence Podcast as she dives into advanced ChatGPT strategies tailored for B2B brands. In this episode, Donna covers how ChatGPT can enhance research, content creation, and cohesive marketing strategies to target specific audiences effectively. Learn about real-world applications and case studies, such as the successful campaign with Kohler, Germany, and discover practical steps to implement AI tools in your marketing efforts. Subscribe for more insights and detailed guidance on leveraging ChatGPT for superior B2B marketing results.

Timestamps-

00:00 Introduction to AI Tools in B2B Marketing

00:58 Advanced Chat GPT Strategies for B2B Brands

01:43 Researching Your Audience with Chat GPT

05:32 Content Creation with Chat GPT

12:38 Creating a Cohesive Marketing Strategy

15:01 Leveraging Industry Publications

19:34 Conclusion and Next Steps

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson delves into the fundamentals of ChatGPT and its practical applications for B2B brands. Donna explains what ChatGPT is, how it evolved from its initial launch in 2022 to the more advanced ChatGPT-4 Turbo, and emphasizes its critical role in optimizing various business tasks such as research, content creation, customer support, and email campaigns. She provides actionable advice on how B2B companies can integrate and utilize ChatGPT effectively, including practical tips on getting started, best practices, and how to personalize the AI's output to reflect a unique brand voice. Stay tuned to learn how this AI tool can save your business time, reduce costs, and help build deeper relationships with clients and prospects.

Timestamps-

00:00 Introduction to Chat GPT

01:14 Understanding Chat GPT

02:48 Evolution of Chat GPT

05:25 Why Chat GPT is Essential for B2B Brands

06:44 Practical Applications of Chat GPT

12:37 Getting Started with Chat GPT

13:35 Best Practices for Using Chat GPT

16:26 Staying Updated with AI Tools

17:44 Conclusion and Recap

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl also highlights the importance of understanding target audiences, retention strategies, and continually reassessing marketing efforts to stay relevant and effective.

Timestamps-

00:00 Introduction to the Global Agricultural Market

01:22 The Importance of Evolving Marketing Strategies

02:11 Challenges in the Agricultural Industry

03:45 Technological Innovations in Agriculture

04:59 Adapting Marketing for Different Demographics

06:54 Engaging the Younger Generation in Farming

10:44 Effective Communication and Team Collaboration

13:39 Successful Marketing Strategies and Examples

21:25 Analyzing Metrics for Continuous Improvement

25:26 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generation and branding. The discussion emphasizes how branding serves as a solid foundation for long-term business growth and successes, while lead generation drives immediate results. They cover various facets of marketing, including industry insights, building relationships, trust, and the role of AI tools. The talk encourages marketers to adopt a strategy that incorporates consistency and quality over mere volume, and to educate audiences before selling to them. The episode concludes with insights on the importance of authenticity, efficient marketing strategies, and the evolving marketing landscape.

Timestamps-

00:00 Lead Generation vs. Branding

01:21 Insights on Quality Marketing

03:10 The Importance of Branding in Building Trust

08:01 Educate, Don't Just Sell: Insight Selling

08:49 Sales and Marketing: A Symbiotic Relationship

17:48 The Value of Quality Leads Over Quantity

22:36 Leveraging AI Tools in B2B Marketing

26:11 Conclusion: Authenticity and Relationship Building

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

The Crucial Role of Branding in Building Trust and Longevity for Legacy Brands

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the significance of internal and external stakeholder alignment and the impact of branding on long-term business success.

Timestamps-

00:00 Introduction: Branding vs. Lead Generation

00:34 Meet the Host and Guest

01:18 The Importance of Branding

02:57 Legacy Brands and the Risk of Obsolescence

04:47 Adapting to Change: Technology and Branding

07:04 The Role of Brand Ideology

08:56 Consistency and Repetition in Branding

13:50 Coaching and Finding Your Why

25:19 Conclusion and Final Thoughts

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.

They touch on-

• How AI tools can transform B2B marketing by building relationships
• Customer-centric messaging
• Know the audience through research and personalized messaging
• Building and maintaining long-term business relationships
• Challenges marketers face, such as lack of time and managing multiple touchpoints
• Introduction to various AI tools like ChatGPT for research and content personalization
• Best practices for using AI tools, including setting objectives and ensuring the content reflects the brand's voice 
• Utilizing tools like Descript for video editing and Canva for graphic creation and engaging content
• Warnings about the use of AI tools regarding proprietary information and data privacy

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music
• Google Podcasts

Links to platforms mentioned-

• ChatGPT
• Descript
• Canva

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and leveraging new tools like AI wisely. The conversation underscores the value of industry-specific lists, maintaining integrity in email marketing, and complying with regulations to build long-term relationships with subscribers. 

They touch on-

• Email marketing advantages
• Email marketing measurable success- open rates, click to open rate, subject lines
• Industry lists and compliant email lists
• Brand authentication
• AI
• Personalized email content

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music
• Google Podcasts

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integrating ESG initiatives into business operations. Jackie underscores the critical role of top management support, setting clear ESG goals, and engaging employees through education and participation. She highlights examples of how ESG efforts have led to operational efficiencies, cost savings, and a smaller carbon footprint, such as upgrading to energy-efficient systems and optimizing delivery routes. Jackie's insights into driving change, balancing training approaches, and fostering a culture of sustainability provided listeners with actionable strategies for enhancing their own ESG programs. The episode serves as a valuable resource for businesses aiming to make a positive environmental impact while also reaping financial benefits.

They touch on-

• Importance of ESG initiatives for companies: tax incentives, reputation, brand loyalty, attracting talent, and appealing to investors
• Insights on ESG, emphasizing environmental, social, and governance considerations
• Importance of top management and board buy-in for successful ESG implementation
• Success stories of ESG initiatives leading to operational improvements and cost savings
• Emphasis on renewable energy sources and commitment to achieving 100% green kilowatt hours
• Approach to engaging employees in ESG initiatives, including employee resource group and webinars
• Initiatives and training programs for environmental sustainability and safety

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music
• Google Podcasts

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement.  

They touch on-

• Challenges faced by manufacturers with lean marketing teams
• Strategic use of LinkedIn for marketing
• Leveraging LinkedIn for sharing informative content
• Importance of consistency in posting and use of scheduling tools
• Benefits of company and individual LinkedIn pages
• Importance of flexibility in content planning
• Significance of employee engagement on LinkedIn
• Importance of personalized and authentic communication on LinkedIn
• Evolving role of LinkedIn beyond job searching

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

Guest Bio: As the Marketing & Community Relations Manager at TuscoMFG, Kait creates and administers effective marketing campaigns that generate leads and drive sales for the company. She has an MBA in Marketing and over 10 years of experience in marketing communications, content creation, and social media management. Her primary duties entail creating and administering nurture email campaigns, content creation for website and social media, and assisting the sales team with qualifying leads and prospective clients. Additionally, she coordinates with outside agencies for outbound lead generation and market penetration campaigns. 

Linkedin: https://www.linkedin.com/in/kaitgw/

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music
• Google Podcasts

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats. With the event landscape evolving, they emphasize the need for companies to adapt by offering targeted experiences that provide educational content and networking opportunities. kristi also shared her expertise on the ideal marketing timelines for various types of events, from large trade shows to intimate customer-targeted gatherings, and the shift in webinar promotions. The discussion highlighted the importance of aligning marketing messages with potential attendees' interests to capture their attention effectively. For businesses seeking to enhance their event strategies, this episode offers valuable guidance and actionable insights.

• Relevance of trade shows in the current marketing landscape
• Value of in-person events in the digital age
• Importance of first-party data and audience growth strategies
• Significance of creating valuable and educational content
• Benefits of in-person events compared to virtual events
• Trend of upper management and entire teams attending trade shows
• Anticipating and preparing for organizing an in-person event
• Trend of smaller, niche-specific events
• Rise of executive retreats and specialized workshops
• Marketing and planning timelines for business events

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

Guest Bio: Kristi Dougherty is a Media & Event Consultant and Industry Speaker, focused on magazine brand & revenue management; event launches and management: strategy, operations, marketing, and agendas; general marketing strategy and execution, revenue growth across channels and corporate level leadership.

Linkedin: www.linkedin.com/in/kristidougherty

____________________________________________________________________________________________________

Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music
• Google Podcasts

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!