In our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th anniversary, is a testament to this. The brand's survival and thriving success in our ever-changing economy is a testament to its ability to adapt and innovate.

In this episode, I had the pleasure of speaking with Tracy Beers, the Marketing Manager at Wintersteiger. Tracy's experience spans various industries, including skiing/snowboarding, agriculture, saws, and metalworking. During our conversation, we discussed:

The significance of brand recognition

• How sustainability and environment was at the core of their business long before everyone started talking about ESG.
• The rule of seven in omnichannel marketing
• The power of education and communication in marketing
• Social media marketing in different industries

This conversation with Tracy Beers had a lot of laughs while touching on some important marketing topics that can be used across all industrial industries. It highlighted the importance of staying current, evaluating marketing tools, understanding the power of education and communication, and preparing for future challenges and opportunities.

Guest Bio:
As the North American Marketing Manager for Wintersteiger (a world leader in the ski and snowboard industry, agricultural research, specialty saws, and metals) Tracy Beers leads and guides the marketing process and related marketing projects, including integrated cross-channel marketing initiatives for wholesale & direct-to-consumer campaigns, eCommerce, online advertising, digital marketing, social media, public relations, and tradeshow strategies. She works directly with the company’s Austrian marketing team to keep up to date with content, product info, and assets.

If you would like to continue this conversation, please feel free to contact me at [email protected].

Visit our website at http://www.worldinnovators.com

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Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this episode, I am diving into the profound transformation underway in the marketing landscape, driven by the advancements in Artificial Intelligence. Join me on this journey as I explore how AI is reshaping marketing strategies, allowing businesses to streamline their processes and gain a competitive edge to stand out from their competition.

Here are some of the topics I will discuss:
* How B2B Marketing is Changing
* Why It's Time to Look Into AI Tools
* Discover AI Tools for Better Marketing and Timesaving

I hope this podcast encourages you to start reviewing different AI tools to help you optimize your marketing results and to save time. If you found these insights helpful and want to stay updated on future episodes, please hit subscribe below.

Thank you for listening, and we look forward to helping you build stronger business relationships.

If you would like to continue this conversation, please feel free to contact me at [email protected].

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this podcast episode, I interviewed Brad Kuvin, the Editorial Director for Precision Metalforming Association and Metalforming Magazine. We discussed the challenges of growing membership and engaging subscribers in the manufacturing industry. Brad highlighted the importance of retention and engagement, as well as the value of in-person events for networking.

We also talked about the various content delivery mechanisms used by Metalforming Magazine, including live events like "Metal Forming Live." We touched on the importance of giving a voice to technicians and operators on the shop floor, and attracting younger talent through the use of cutting-edge technologies.

If you would like to continue this conversation, please feel free to contact me at [email protected].

For more information about Brad connect with him on Linkedin https://www.linkedin.com/in/brad-kuvin

Join me at Industry 4.0 Experience for Metal Formers and Fabricators 
October 3-4, 2023 | Nashville, TN where I will be talking about:
EMPOWERING MANUFACTURERS WITH AI & CHATGPT
Register Here: https://www.pma.org/iot/register

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

Click the YouTube Subscribe button above.

Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishing, and how those jobs gave him an advantage when talking to B2B publishers about the Omeda platform.

Topics discussed include:

• Challenges and opportunities of marketing technology
• Biggest challenge for B2B Publishers
• Importance of Quality over Quantity of subscribers for consistent growth.
• Why you must have a strategy that is cohesive across very targeted channels that only industry specific publishers can offer.

Tony emphasized the need to leverage existing resources and engage with the audience already present on a publisher's website. We also discussed re-engagement strategies, the significance of privacy and trust, and the future of audience growth and engagement in the media industry.

Overall, Tony is optimistic about the industry's future and stressed the importance of strategy and consistency in marketing efforts to build relationships that instill trust.

Tony’s Bio: 

As Omeda's VP of Client Experience - I oversee the Client Success, Marketing, and Client Support teams – so my team’s jobs are to drive client happiness, retention, and engagement across our suite of products and services. We do this by proactively partnering closely with our clients in a high-touch, enterprise-level relationship centered around helping drive audience growth, engagement, and revenue.

Previous to Omeda, I spent ten years at a B2B media company where I ran the audience development, email marketing, and data teams. As an audience growth and engagement marketing expert, I served as the senior strategic leader of user lifecycle management including new subscriber/user acquisition, retention, and engagement with the goal of increasing the overall audience for all products.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

Click the YouTube Subscribe button above.

Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them.

In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.

Donna and Rick talk about the preferences and characteristics of engineers, the challenges of reaching younger engineers, and the need to be straightforward and avoid unnecessary fluff in communication. They go on to:

• Discuss conducting surveys and interviews with engineers to gather feedback and insights.
• Emphasize the importance of tailoring marketing messages to engineers' preferences, constantly evaluating and adapting marketing strategies, and engaging engineers through quality content.
• Determine how using webinars, social media, and personalization can enhance the customer experience.

If you would like to discuss this topic further, please feel free to reach out to Donna Peterson - [email protected].

Guest Bio:

Rick Ellis is the Director of Audience Management and Data Protection Officer at CFE Media & Technology. Rick has been working with audience and lead generation databases for more than three decades at companies such as Cahners, Reed Business Information, and UBM prior to joining CFE Media and Technology. During this time Rick has identified, qualified, and nurtured more than 2 million engineers into B2B marketing, lead generation, and subscription programs.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

Click the YouTube Subscribe button above.

Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover - 

• The need for a balance between print and digital channels to effectively reach buyers. 
• Emphasizing that print gives a company validity and trust, with a longer-lasting impact compared to digital efforts. 
• The importance of understanding the buyer's journey and tailoring marketing tactics accordingly. 

The conversation shifted to the value of industry-specific publications and the need to adapt marketing strategies based on results. They concluded by emphasizing the importance of being a trusted ally for customers and providing quality content.

To learn more about our guest today – 

Kathi Gilleland is a marketing communications expert with nearly 25 years of experience developing and implementing B2B marketing strategies delivering increased revenue and market penetration. Her expertise lies in many areas of marketing including brand development, digital and traditional campaign management and analytics, CRM software administration, marketing automation, web development, SEM/SEO, blogging, social media marketing, design and production of collateral materials, trade show and event management, advertising, public relations, and product management.

After she spent 18 years leading the marketing efforts of three major manufacturers in the food processing and packaging equipment space, she joined Sosland Publishing in 2022. Her experience as a buyer of media and a thorough understanding of digital marketing products from two of Sosland Publishing’s major brands – MEAT+POULTRY and Pet Food Processing – made her a good fit to serve in her current capacity as senior director of marketing and promotions. She enjoys working closely with the publishers and sales team to consult with marketers in the same positions she fulfilled in her past roles while applying her solid understanding of their biggest marketing challenges.

https://www.linkedin.com/in/kathi-gilleland-marketing-executive/

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

Click the YouTube Subscribe button above.

Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”
Quote by Zig Ziglar

In order to grow their businesses, companies need to be thinking about the kind of relationship building that instills trust.

Podcasting has become another way to create those relationships. When you watch or listen to a podcast, you almost feel as though you are there having the conversation, asking the questions, and getting to know someone on a personal level. Podcasts not only show the personal side of a business but build relationships with the guests and the listeners. 

Today I had a fantastic conversation with Casey Cheshire, Founder & Chief Evangelist at Ringmaster Conversational Marketing

During this conversation with Casey, we discussed: 

• How the role of B2B Marketing is evolving to drive business growth and how you can adapt this in your own marketing strategy. 
• The key strategies that are most effective in building lasting relationships and instilling trust with B2B customers.
• How producing a company podcast can help marketing initiatives.
• Casey shares an example of a successful initiative he’s executed that significantly contributed to a business’s growth and how the role of relationship building played a role in its success.
• The trends and shifts anticipated in the B2B landscape and ways businesses should adapt by building trust with their customers.

Casey’s insights on the benefits of company podcasts will help pinpoint ways to establish better communication with potential customers that will lead to lasting relationships.

Learn more about our guest today - 

Marketing Strategist and Entrepreneur, Casey has a passion for B2B podcasts.

Previously, he founded and led the #1 Salesforce Partner for Salesforce Pardot professional services, Cheshire Impact. Founding the company in 2010, Casey’s passion for designing custom solutions for B2B businesses to succeed with Cheshire Impact’s Revenue Optimization Model™, has grown to helping over 2,600 clients.

Driven to share his expertise with fellow B2B marketers, Casey is the author of Bookauthority rated, Top 100 Best B2B Marketing Books of All Time, "Marketing Automation Unleashed," and has shared his craft with thousands of marketers at conferences across several continents. His energetic, fun, and upbeat personality is contagious as he Hosts top rated B2B marketing podcast, The Hard Corps Marketing Show.

A leader in the Trailblazer Community, Casey was named a Salesforce 2020-2021 Marketing Champion, has spoken at several community conferences, including Dreamforce, and is an avid supporter of his fellow Salesforce Military members.

When not smashing marketing myths on his podcast or launching B2B podcasts, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.

Website:  https://www.ringmaster.com

LinkedIn: https://www.linkedin.com/in/caseycheshire/

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability.

Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”

This episode offers a deep dive into the importance of solid marketing strategies in contemporary business, emphasizing how integral it is for senior leadership to concentrate on building relationships that instills trust and cultivating brand loyalty. 

During this conversation with Chris Burggraeve, the Founder of Vicomte LLC, we will discuss the following:

• The importance of getting the CEO, Finance, and Marketing to work together for consistent business growth. 
• Pricing power.
• How to keep your brands fresh for the next generation.
• Fundamentals of marketing amid digital transformation.
• How to communicate the value of marketing.

Chris’s insights will help you set up solid marketing strategies that will have your company growing year after year.

Learn more about our guest today - 

Chris Burggraeve is an award-winning B2C and B2B brand builder. After a 23-year corporate career at Procter & Gamble, The Coca-Cola Company, and AB InBev (Global Chief Marketing Officer of the world’s biggest brewer), he now helps clients to (re)create brands with sustainable pricing power via Vicomte, his NYC based marketing strategy advisory organization.

Contact Chris at [email protected], via WhatsApp at +1 646 853 3719, or via LinkedIn https://www.linkedin.com/in/chrisburggraeve/

Chris’s Books:

• MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age
• Marketing IS NOT a Black Hole

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

To learn more, subscribe and get notifications on new episodes when they become available.

Click the YouTube Subscribe button above.

Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832

Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5

https://www.worldinnovators.com/b2bmarketingexcellence

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented their other advertising/marketing options.

At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Learn more about this package and how it helped companies create a cohesive strategy that builds relationships based on trust.

These two episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

Learn more about our guest today - 

Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.

https://www.linkedin.com/in/vesna-moore/

Subscribe to this podcast so don’t miss the next episode.

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

Subscribe now and join the conversation!

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

We all want to grow our audience and customer database, but we must concentrate on quality!  How can we do this?

During the next two episodes, Vesna Moore explains how Annex Business Media has grown its database to 1.4 million subscribers across 60 brands. Last year alone, Annex grew its email subscriber base by 30%, which is an amazing growth rate. This show has suggestions that every company can implement today!

Here are the questions we discussed over the course of two episodes – 

• You manage 750,000 active subscribers & over 700,000 e-newsletter subscribers over 30 industries. How have you leveraged marketing research, profiling, and segmentation to implement successful campaigns? 
• As the CASL Compliance Officer can you explain how compliance measures impact audience growth and engagement?
• Annex offers a range of different marketing options. In your experience, why is it essential for companies to use industry-specific sources and self-reported data that adhere to compliance guidelines? 
• At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Can you tell us about this package and how it can help companies create a cohesive strategy that builds relationships based on trust?

These episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

Learn more about our guest today - 

Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.

https://www.linkedin.com/in/vesna-moore/

Subscribe to this podcast, so you know when the next episode is available. 

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

================================== 

Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

Subscribe now and join the conversation!

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!