In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:

• How to communicate the plan effectively and ensure that everyone understands their role.
• The importance of building a strong implementation team with the necessary resources and skills.
• The value of establishing clear goals and metrics to track progress and measure success.
• The role of fostering a culture of accountability and encouraging open communication.
• The significance of continuously monitoring and adapting to stay on track.

If you’re a B2B marketing professional, don't miss this must-listen episode. 

Book mentioned:  The 4 Disciplines of Execution: Achieving Your Wildly Important Goals - by Chris McChesney, Sean Covey, Jim Huling
https://www.amazon.com/Disciplines-Execution-Expanded-Achieving-Important/dp/198215697X/

If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at [email protected]

Subscribe now and join the conversation!

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Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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If you need help with your industrial marketing, please contact:
Donna Peterson, CEO, World Innovators Email: [email protected]

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option. 

In this episode, Adam Covitt, Federal Equipment Company, tells us what to look for when considering purchasing used equipment to fill the demand for pharmaceutical equipment.

Here are a few key factors to consider:

• Equipment condition: It's important to thoroughly inspect the equipment and ensure it is in good working condition before making a purchase. 
• Equipment history: Research the equipment's history to understand its previous usage and maintenance. This information can help you determine if the equipment has been well-maintained and if it has any known issues.
• Equipment compatibility: Make sure that the equipment you are purchasing is compatible with your existing equipment and processes. This will help ensure smooth integration and reduce downtime during the installation process.
• Equipment age: Consider the age of the equipment and how it may affect its performance and longevity. Older equipment may require more maintenance and may be less energy efficient.
• Equipment certification: Check if the equipment is certified and compliant with relevant industry standards such as FDA and GMP. This will ensure the equipment meets the necessary safety, sanitation, and quality requirements.
• Equipment vendor: Consider the reputation and reliability of the vendor you are purchasing from. This will help ensure that you receive quality equipment and have a positive experience with the vendor.
• Equipment cost: Compare the cost of purchasing used equipment to the cost of purchasing new equipment to determine if it is a cost-effective option.

By considering these factors, you can make a more informed decision when purchasing used equipment for your pharmaceutical operations and ensure that the equipment you are buying will meet your needs and requirements. 

If you need assistance in doing thorough research of equipment to make sure it is the right fit for your facility, reach out to:

Adam Covitt, President, Federal Equipment Company Email:  [email protected]

If you need help with your industrial marketing, please contact:

Donna Peterson, CEO, World Innovators Email: [email protected]

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Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. 

In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. 

Some of the topics discussed:   

• How BioProcess International has been able to grow over the last 20 years
• The importance of identifying the source of a list 
• Paid subscription vs. controlled circulation
• How to get granular with your selects to reach your specific audience

Have a question about your specific market? Email [email protected] for expert advice.

Don't miss out, subscribe now and be the first to know when new episodes are available. 

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Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success.

In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and Maritime Logistics Professionals. 

We spoke about the importance of nurturing and deepening the relationship with your audience. Along the way, we talked about the following topics:

1. How Greg keeps the content fresh and engaging for 4 B2B trade publications, 10 websites, and a dozen e-newsletters
2. How to stand out from other publishers and online platforms
3. How the relationships you form should simulate a redwood forest 
4. How to stop and get to know people on a personal basis so your bonds will grow. 

With this information, you can implement small changes to help your business increase ROI and grow your sales.

If you have any questions or would like information, please feel free to contact either of us directly - 

Donna Peterson - [email protected] / Cell: 203-219-9603

Greg Trauthwein - [email protected]

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.

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Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

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🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? 

McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase.   

In this episode, Alan Berg, Founder & President of TechGen Media Group. will give us a better understanding of the metalworking space and how different marketing initiatives can help manufacturers, industrial auctions and technology companies grow in the future

Here are some of the topics we discussed:

1. How unique content and growing subscribers organically will result in better ROI for advertisers.
2. Understanding how self-reported data is more effective than any extensive compiled database.
3. The biggest challenge in the metalworking space and how companies can fill the gap with the products and services they offer.
4. How a cohesive marketing campaign to your niche audience will help you gain more interest and buyers.

Understanding the growth of your target industry and utilizing quality industry-specific sources will help improve your marketing results.

If you have any questions or would like more information about this topic, please feel free to contact us directly - 

Alan Berg - [email protected]

Donna Peterson - [email protected] / Cell: 203-219-9603

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

The information in this episode is only the tip of the iceberg. To keep in the loop, subscribe and get notifications on new episodes when they become available.

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Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/

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🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.

My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams.

Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field.  He wanted to get hands-on experience and learn who their clients were and how his team could help.

His big takeaway? Everyone, from the CEO to the receptionist, MUST be on the same page.

1) Everyone must know and embrace the company's mission

2) Everyone needs to be aware of the company's goals and understand why they are important

3) Everyone, from C-level to sales and marketing, must work as a unified team

Do all three steps, and watch the magic happen. Each individual in the company will be on the same straight path to reach the goals that will fulfill the company’s mission.

We also spoke about:

1) How do you attract new subscribers and keep them interested year after year?

2) What are the biggest challenges for your readers?

3) What marketing channels respond the best? 

4) Industrial brands are usually run by an older demographic and say that podcasting and social media are inappropriate channels for them. Do you agree with that statement?

If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at [email protected]

If you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at dpeterson@worldinnovators.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

B2C brands are the only type of companies that can benefit from influencer marketing - Right?  My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to attract your ideal customer.

Today I spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon, who will point us in the right direction.

For years, Niklas has helped companies grow by using influencer marketing. This type of marketing allows prospects to hear from an independent third party what they think about an offering.

In the interview, we will discuss the following questions:

• For brands to succeed in the future, they must build relationships with prospects, customers, and employees. Can influencer marketing help B2B companies do that?
• What is the difference between a brand ambassador and an influencer?
• What are your 6 tips that every company can follow to utilize influencer marketing? 
• Is the way you use influencer marketing different for a B2B versus a B2C brand?
• Can all-size companies take advantage of influencer marketing?

Listen in to hear how influencer marketing is a great way to enhance your brand.

Here’s Niklas’ contact information:

Niklas Hartmann 
ReachOn GmbH
Stauffenbergstraße 18
61184 Karben
E-Mail:   [email protected]
WEB:       https://reach-on.com 
Facebook: facebook.com/ReachOn2018

🔔 Subscribe here to stay current on World Innovators and B2B Marketing Trends to get the best results. https://www.youtube.com/c/WorldInnovators

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Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships.   

In this episode of the B2B Marketing Excellence Podcast, I spoke with Zahra Awan, Editor of Furnaces International and Aluminium International Today. She will tell us why building relationships is vital to the growth of industrial brands.

Zahra spoke about why people have to think about relationships differently. Then she gave us three ways industrial brands can use relationship building to increase customer loyalty.

These are the topics we discussed - 

1) Why do you think everyone is now talking about relationship building?

2) How can relationship building make an industrial brand stand out?

3) Does a specific niche publication like Furnaces International have to work on brand awareness? 

The information in this episode is only the tip of the iceberg. To learn more, get notifications on new episodes when they become available.

🔔 Subscribe here to stay current on World Innovators and B2B Marketing Trends to get the best results. https://www.youtube.com/c/WorldInnovators

================================== 

Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ 

================================== 

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives. 

Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth.

I have been helping industrial auction companies with their marketing for over 20 years, but I can always learn something new. To be a great marketer, you must dive into the specific industry to learn and understand as much as possible.

During this episode of the B2B Marketing Excellence Podcast, I interviewed John Magnuson, President of Integra Asset Solutions.

Listen in to learn:

• What are the benefits of selling equipment in an auction?
• How easy it is to buy equipment at an auction
• How to calculate the cost savings of purchasing equipment at auction
• Understand how industrial auctions can help with your ESG initiatives
• Why relationship building is even essential in such an industrial space

I do these interviews to show you how to begin researching your specific customer space, allowing you to do quality specialized marketing campaigns that increase your ROI. 

Be authentic with your messaging and show your customers how much you care. If you form a relationship that instills trust, you will develop a loyal group of customers, and your company will thrive.

For more information about how to find quality marketing data to reach your ideal niche client, contact me, Donna Peterson, at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

Hit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Which category are you in?

A) You are so worried about your data that you are paralyzed and don't do anything.

or   

B) You feel you are invincible and have nothing to worry about.

Both scenarios are bad for brands that want to grow into the future.

Today, I spoke with Pauline Murphy from 1 Stop Data. We spoke about the importance of having and using only clean, compliant data. This push must come from the board level. Therefore, train and assign specific team members in data protection and security (GDPR, PECR).

Start with an Information audit:

• What data do you hold?
• Where do you keep the data?
• What do you do with the data?

Then do a Data Protection Impact Assessment, which is very important to manage your company's data protection risk. If you do not do an assessment, you will find yourself all over the place. 

Key Elements to consider:

• Data Security
• Data Accuracy
• SARS
• Audit Trail
• DPO Officer
• Legal Basis

Ensuring everyone in the data chain is compliant

Analyzing your in-house data is a great way to pinpoint your ideal customers, so you must ensure the information you review is current, updated, and compliant.

If you would like the Data Protection and Key Element Reference Links, please send an email to Pauline or Donna.:

Donna Peterson: [email protected]

Pauline Murphy: [email protected]

For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].

Visit our website at http://www.worldinnovators.com

Hit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!