🎧 Episode 110: AI, Quality, and the Future of Localization 📺 Watch the full video episode on YouTube: https://youtu.be/jpP0auJ3lNI

In this episode of the Localization Fireside Chat, I sit down with Bryan Murphy, CEO of Smartling — a seasoned SaaS leader with deep roots in scaling global platforms and a clear-eyed view of where localization is heading next.

From AI-powered translation to quality assurance in the era of LLMs, we dive into the friction points and future bets shaping the language industry.

If you’ve been wondering whether AI really owns the localization process now — this episode has answers, nuance, and plenty of sharp insight.

💡 What you’ll learn in this episode: ✅ Why AI alone isn’t enough to ensure translation quality ✅ The difference between real automation and risky shortcuts ✅ What’s misunderstood about LLMs in enterprise localization ✅ Why quality, cost, and scale don’t have to compete ✅ How Smartling is thinking about “tool sets” vs. just translation

📌 Chapters: ⏱ 0:00 – Meet Bryan Murphy ⏱ 3:00 – The $50B Localization Problem ⏱ 8:30 – Smartling’s AI Translation Strategy ⏱ 15:45 – Quality vs. Speed: Finding the Balance ⏱ 22:10 – Proxy vs. Connector vs. API ⏱ 28:40 – Do LLMs Really Work for Enterprise? ⏱ 36:00 – Bold Predictions for the Industry ⏱ 41:50 – Final Thoughts & What’s Next

📢 Connect With Us: 🎙 Listen to the Localization Fireside Chat Podcast: Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183

🌎 Visit My Blog: https://www.robinayoub.blog

📩 Let’s Connect: LinkedIn: https://www.linkedin.com/in/robinayoub/ Email: [email protected]