While some could argue that a form of AI has been with us since the 1950s, the advent of powerful software, infrastructure, and proliferation of devices has made it more real. On this episode, we check in with thought leader and frequent Pure Report guest Shawn Rosemarin, VP R&D, about his forward looking ideas around the impact of AI on society and organizations. We examine the decisions considered in boardrooms around AI investment while also looking at ethical considerations and technical disruptions that may result from AI expansion. Shawn also dives into the hype cycle and how we're likely at the stage of inflated expectations and how we can expect a degree of consolidation and maturity to take place over the next 5-10 years after this stage. For more on how Pure Storage is helping support the AI technology era: https://www.purestorage.com/solutions/ai.html