Retailers have chased the promise of retail media as a revenue stream for years, but have yet to see the money. CPGs are frustrated by lack of visibility to how their ads are working now, and no clue whether they generate sales later. Consumers hate being inundated by ads for products that are out of stock, irrelevant, or just down right annoying. We've done our homework and found out that A.I. can cure these ails, but only for retailers with a physical presence! The rest must might be eaten by A.I. rather than helped. And stay to the end for our always fun Retail Be Crazy segment!