In this episode of the Measure Success Podcast, Carl J Cox talks with Gabe Lullo, CEO of Alleyoop, about the real role of outbound sales in today's market.

They discuss how AI is changing sales without replacing human connection, why founders should stay close to revenue early, and how content builds trust before the first conversation ever happens. Gabe shares lessons from scaling a remote SDR organization and explains how fractional sales teams help growing companies create momentum without overspending.

This conversation is practical, honest, and focused on strategy over tactics.

If you want to grow without burning your market or relying on automation alone, this episode will give you a clearer path forward.

Subscribe, listen, and apply what matters.