Cybercriminals use advanced AI scams to manipulate search engines, making it difficult for users to distinguish between genuine and bogus websites. They purchase ads to position fraudulent sites atop search results, cleverly disguised as trustworthy sites. These scams require more than usual precautions, as they use subtle tricks to entice users to click. To protect against these scams, it's essential to bookmark frequently visited sites, type website addresses directly into the browser, use official apps, and run antivirus protection on all devices. Staying vigilant and informed is crucial to navigating the online world safely.