BrightEdge, CEO. Jim Yu makes an important distinction that AI search functions as a research channel, not a conversion channel. Growth and business impact are different. He points out, while AI search captures headlines with its explosive growth rates, BrightEdge data reveals that organic search remains the primary driver and deliver significantly stronger conversions. So what to do? Well, you suggest marketers should not abandon proven SEO strategies for any shiny new AI tools in the short term, and instead suggest taking a dual approach by optimizing for AI discovery and continuing to support fundamentals of organic search. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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