New data from the Brookings Institute of Washington DC based policy and governance research organization provides analysis by occupation specific exposure data supplied by OpenAI and compared it to each occupation share of local employment to calculate exposure statistics. Now, in general, the researchers found that the greater the education level or pay for an occupation, the greater its exposure to being at risk from generative AI tools.

Report by Voice Solutions Platform offers insight into how AI is impacting the production of advertising content, specifically audio content, in which it is becoming harder to know if it's human or if it's AI. The Voices Report known as the Ad Agency Trends report makes clear that while AI is having a significantly greater impact on the production of voice in advertising, 56% of respondents from ad agencies report indicating that they've used AI voice at some point in the creative process, it's the human voice that remains irreplaceable for final productions with a level of authenticity that provides stronger emotional resonance and relatability.

Many of us find purchase inspiration by going to our favorite social media platforms and one getting a huge boost is the travel industry. As social media has become a major driver of travel inspiration, especially when trying to reach Gen Z audiences. Proof that the seemingly authentic and personal nature of content published on social media is transforming how business is done and how our lives are forever changed as a result.

Influencer marketing continues to play a more powerful role in marketing as a way to promote and drive sales. But did you know this? A small study recently published in the Journal of Advertising Research indicates the most trusted influencers aren't the two-legged kind. Rather, consumers indicated in the study that the most influential influencers are pets.

Spring 2025 Outlook report: Fear is keeping American consumers focused on situations of concern. 42% of the database cited healthcare costs, erratic government leadership in the US government, and a recession, 37% rising fuel prices, 35%, cost of living, some 42.5% Even believe the US economy will never return to its normal consumer trends.

Study from Express Legal Funding conducted by SurveyMonkey called How People Use and Trust Chat GPT in 2025. The significance of this is the elevated trust and confidence that users are seeking from ChatGPT in the form of advice that users can be guided by and action taken on as opposed to just being informed of the individuals polled. 60% say they've already sought and followed advice provided on chat GPT and 70% feel the advice was helpful. 12% seek legal advice, 15% relationship advice, 20%. Career advice, 22%. Medical advice, 30%. Product recommendations, 33% financial advice and 50% are seeking educational advice and guidance.

Grant Thornton recently conducted a poll of CFOs in this country to find out what big businesses plan to spend on in 2025. Data is from the 226 US Finance Chiefs polled recently.

The banking industry interface between customer and bank continues to move more onto the mobile platform as new data shows a majority of US adults under 35 do their mobile banking, mainly by way of a mobile app associated with their bank. According to September, 2024, data from FICO, 60% of adults aged 18 to 24 and 62% of adults aged 25 to 34.

Sales data released from the American Pet Products Association, Americans are putting their pets first and not cutting back much at all. Big pet supply and pet food giants like Chewy and others had huge years in sales growth in 2024, and the new forecast suggests that the industry should expect continued growth with a 3.2% increase in spending w/ sales expected to rise to $157 billion in total sales in 2025, up from 152 billion in 2024. In spite of economic and financial concerns that are curtailing consumer spending 77% of respondents in the survey say the economy has not and will not affect their commitment to owning and caring for their pets.

2025 Digital media trends study just released by Deloitte; social video platforms offer a seemingly endless variety of free content algorithmically optimized for engagement in advertising, and it's working. The report states that it's resulting in social media platforms now drawing over half of all US spending.