Email newsletters is just so effective, simple, and relatively low cost to execute, so the process is basically plug and play and email marketing and newsletter tools are also abundant. And the most powerful aspect of it is that customers opt in, they enter into a value exchange in which they are giving you permission to contact them. So you can do just that. They wanna hear from you because they are interested in what it is that you sell. One tip that enhances email usage across all types of usage.

Well, that's personalization. Personalization is key.

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E-commerce purchases across all channels in the United States increased significantly in 2025, rising by 147% year over year. The top 5% of brands generated 54% of that total growth. Gains were concentrated among a relatively small group of higher-performing businesses rather than the increase being uniform across a broader set of brands, in which everyone in the space saw some meaningful level of increase. Why?Shoppers engaged with marketing less often, but bought more when they did. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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As podcasts rapidly gain traction with global audiences, brands and platforms that embrace the medium's immersive shareable format stand to benefit from deeper engagement, stronger communities, and expanded monetization opportunities. The biggest change to the podcasting sector is the move from pure audio content to podcasts using the video format. Deloitte forecasts that an increasing share of popular podcasts will offer video, and consumers will gravitate toward platforms that support robust video experiences.

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The Annual Freelancer Economic Impact Report was recently released by Fiverr International Limited, the company behind the popular Freelance Finder app, known as Fiverr. The report was based on data from millions of tax returns and non employer statistics compiled by the US Census Bureau. The report, estimates the size, growth and earnings of the independent professional workforce in various top markets in the US, which has an estimated 6.9 million independent professionals and nearly 4 million freelancers concentrated in the top 30 US cities, and that's an annual increase of 4.3%.

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National Federation of Independent Business Bureau reports that in December, a seasonally adjusted net 31% of small businesses reports raising compensation. That's up five points from November and a seasonally adjusted net 24% plan to raise compensation in the next three months even further, and that's unchanged from November. Moreover, the latest report from the NFIB also finds that US small companies continue to report more job openings.

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70% saying loyalty programs help manage their costs and the power of a good loyalty program goes even further as loyalty perks can inspire a shift in dining choices by consumers with 25% saying that they would switch to a less preferred restaurant for better loyalty perks with 50% comparing loyalty offers before deciding where to eat. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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85% say they saw clear speed improvements from AI in customer service. According to the survey, nearly one third said benefits from AI include 24 7 support availability, and 20% said AI support was faster than waiting for a human. Now while most of the feedback was positive, consumers also made clear though that they do not desire AI to replace human interactions such as support services. 54% of respondents say humans provided better customer service compared to just 11% who say AI provided better support. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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A UGC gaming report, examining brand presence on popular sandbox platform, Roblox, and other user generated content gaming platforms like Fortnite. The report highlights how 2025 was a banner year for brand engagement on Roblox. With now more than 210 brands present on the platform, according to Game FAMs Report, gen Z and Gen Alpha audiences spend more time on Roblox and Fortnite than they do on social media, including 39% more time on TikTok and YouTube. Toys, media and entertainment brands were particularly active on Fortnite and Roblox, comprising around half of brand activations in 2025, according to the report. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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November 2nd to December 12th, that according to data just released by Adobe and in the critical seven days following Cyber week, returns fell by a 10th of a percent. It's not clear exactly why returns are down. Some believe that consumer use of AI to guide much of their shopping this year has helped streamline the process and the purchase selections as well. Which means, of course, that items are kept more likely rather than returned. Other studies have shown that consumers are simply spending more carefully this year because they're concerned about the economy.

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AAA is projecting that just over 8 million people will fly, while 110 million people will be driving. This year. Close to 5 million people will take other forms of travel, like buses or trains, during the holiday period. And of course, we know one traveler will be taking to the skies in his own unique form of travel. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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