Marketers often idealize loyalty as a form of emotional devotion, but research shows it's driven by far more practical factors, like providing that level of convenience, product performance, and situational needs. Says Nick Chidiac, chief Strategy Officer at Razorfish. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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A holy grail in business is to secure repeat business from loyal customers. And while nearly two thirds of marketers still believe that brand love motivates these repeat purchases, the reality is that more pragmatic considerations, like convenience for example, has a bigger impact on driving those repeat purchases. Marketers often idealize loyalty as a form of emotional devotion, but research shows it's driven by far more practical factors, like providing that level of convenience, product performance, and situational needs.

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Gen Xers appreciate product and services that enhance convenience. For example, 80% use self-checkout kiosks regularly, and two thirds rely on mobile apps and social platforms to discover and purchase products. Now we tend to view apps and social media as platforms, as those utilized by younger demographics, but as a result, this very powerful purchasing demo can easily be overlooked and beyond running ads on social media to push product discovery. 92% of Gen Xers use social media daily.

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Consumers born between 1965 - 1980 generate the highest revenue per shopper across almost every category at just 19% of the US population. They drive 31% of all in-store and online spending. Gen Xers appreciate product and services that enhance convenience for example, 80% use self-checkout kiosks regularly, and 2/3 rely on mobile apps and social platforms to discover and purchase products. 92% of Gen Xers use social media daily.

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The small business holiday Outlook study says this, 77% of small business owners are confident that they will meet their targets this year and that certainly welcome news given all the economic challenges both consumers and retailers are facing these days. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Report from Constant Contact: The small business holiday Outlook study says this, 77% of small business owners are confident that they will meet their targets this year and certainly welcome news given all the economic challenges both consumers and retailers are facing these days. The report cites that 60% of small business owners attribute half of their annual sales to this period, and a third of retailers feel the highest revenue pressure of the year during Q4.

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Shoppers won't just be chasing discounts this year. They're making strategic financial decisions with respect to their purchases.

Even though many Americans are facing higher living costs, credit card debt, and tighter budgets, they're choosing to lean into sales this year, in particular, black Friday and Cyber Monday, as the best time to make their money go further. What's driving the spend this year? Predictably, 68% say it's discounts as their main priority. Free shipping also influences 52% of shoppers. What will we be shopping for? 53% of us will be looking for clothing and accessories. 47% for tech and electronics, 33% for toys and games, 28% beauty and self-care, and 24% home decor.

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Shoppers are expected to spend more during Black Friday and Cyber Monday this year, but based on the data, we'll be doing so in a more strategic way than last year. It's anticipated that the average person will spend around $340 on Black Friday, that's an increase of $90 year over year, and expected to spend $300 on Cyber Monday, approximately a $60 hike over the 2024 numbers. Overall, 40% of shoppers are expected to spend more this year than they did on Black Friday last year, and 32% expect to do the same on Cyber Monday.

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Recently on the Business Beat, I offered commentary relating to the decay and confidence of the media and how that reality is such a negative for society in broad in various ways. Now, this week at the National Association of Broadcasters Annual Conference in New York, NAB CEO, Curtis Ligate said this, on the subject of AI and its potential impact to further decay, confidence in media in particular as it relates to local news programming. He said, "this data reflects a real and growing concern among Americans that AI could erode the integrity of journalism and undermine the trusted connection between broadcasters and the communities they serve".

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On-Message Inc, reveals widespread consumer anxiety about how AI is affecting news content. 76% are concerned AI stealing or reproducing journalism and local news stories. 51% say they are very concerned about this. 77% support and 59% strongly support Congress passing a law that would make it illegal for AI to steal or reproduce journalism and local news stories that are published online without permission or compensation. Only 26% trust information produced by AI. While 68% say it's not trustworthy at all, and 72% believe the federal government should place guardrails on AI to protect consumers.

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