WJR Business Beat

What are you worth? Well, that can be answered of course, in a lot of different ways, but in the context of business specifically, when it comes to your value, the average value of a US citizen in the advertising world. You're worth this, according to a recent report that analyzes and estimates the annual advertising value that people generate for Google's ad platform, the average US consumer generates about $1,605 per year in advertising value.

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As consumers, we need to have our guards up more than ever to protect against fraudulent activity. And now new data from the Federal Trade Commission shows that social media has become the leading channel for consumer fraud, with reported losses reaching 2.1 billion in 2025. The figure marks an eightfold increase since 2020, highlighting the growing role of digital platforms in large-scale scam operations. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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David Cohen, CEO at the International Advertising Bureau says this, the revenue growth reflects a market that has reoriented around performance channel. As expectations for measurable outcomes rise, investment is concentrating in areas that can directly correlate to spend when it comes to advertising and marketing.

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New data from a survey just released by True Caller, entitled The 2026 Phone Fraud and AI Threat Survey puts into perspective just how bothersome these calls are. First of the individuals polled, 75% say they've been targeted by a spam call or a text in the past 12 months. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Trying to find an angle in your marketing strategy, one that reaches your audience at an attractive cost per acquisition? One that will help you break out from the noise and get noticed. One that will stand out from the same old, same old approach to creating awareness and driving sales. While a creator marketing campaign is designed to do just that. E-marketer newsletter just featured a great story on how creator marketing is helping a brand break into public awareness. By using creators to make it happen last month, formula E, the Motor Sports Championship for electric vehicles, invited creators to test its cars and compete in a live knockout style race.

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LegalZoom Inc. America's number one online legal services company, has just released data from a new survey of business owners, which reveals that 33% of small business owners say compliance requirements have prevented them from pursuing new business opportunities.

The most often missed opportunities according to business owners, include expanding into new areas, securing new partnerships or investment hiring, and launching new products or services.

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The comprehensive program blends practical education, experiential learning, and personalized mentorship, providing a powerful foundation for veterans to launch and scale their own ventures. The program runs from June 10th through June 12th in Salt Lake City. You can go to patriotbootcamp.org to learn more and to register. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Roughly 65% of Americans have used an artificial intelligence search in the past six months. But only 15% trust it, according to a recent study conducted by Yelp. What's the issue? It's trust. Americans simply aren't trusting of AI yet to conduct the study. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Women owned businesses, those of which are owned, operated in control by one or more women with at least 51% ownership now represent 40.6% of all US businesses. In 2025, there were 15.7 million women owned businesses. Women owned businesses employed 12.6 million employees in 2025.

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Data shows that moms rely far more on recommendations from other moms. Reviews and real life experiences than traditional advertising key friction points to address in order to win them. 69% of moms struggle with home organization these days. 56% struggle to find time for themselves, and 52% struggle with meal planning. Word of mouth is the single most powerful driver of purchase behavior among moms.

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