WJR Business Beat

How to Win Purchasing Power of Modern Moms


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Data shows that moms rely far more on recommendations from other moms. Reviews and real life experiences than traditional advertising key friction points to address in order to win them. 69% of moms struggle with home organization these days. 56% struggle to find time for themselves, and 52% struggle with meal planning. Word of mouth is the single most powerful driver of purchase behavior among moms.
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WJR Business BeatBy StartupNation

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