Adobe predicts that US online shoppers will spend 9 billion over the two day period this year with discounts peaking at 17% off list prices. Adobe also is predicting a major role for Buy Now Pay Later during the event with these services driving a total of $723 million in sales, that's an 8.1% year over year increase mobile shopping, also kicking in to make the action go and go big. Mobile shopping is expected to account for 50.5% of the overall spend compared to desktop shopping, representing 4.55 billion, a 12.7% increase year over year.

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Desire to do more by big business with small businesses shows that companies currently only allocate an average of just 7% of total spend to small suppliers today. According to supplier.io, what prevents the giving are factors that encumber the intent. Such as internal hurdles and information gaps specifically noted as follows: Most organizations admit they lack the systems and intelligence to scale these partnerships leaving significant untapped value on the table. 96% of executives say they would source more from small suppliers if it were easier to find, vet and onboard them.

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BNPL has become more mainstream, Klarna Affirm and other top providers are now integrated into the checkout of some of the main e-commerce platforms, with recent surveys indicating 14 to 30% of US consumers have used the method to make purchases in 2023 through 2025. Number expected to grow substantially yet even more as we head into this holiday season. Highest usage is among millennials and Gen Z, though also popular with financially vulnerable individuals across all demographics. Popular product categories in which BNPL is utilized to make purchases, electronics, apparel, and furniture with a significant 25% of users now using BNPL for groceries.

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Data shows almost three quarters, 72% to be exact claim to have used social media regularly in the past month.Video content in the form of streaming gets 69% of US consuming it while live TV gets about 63% of us. Listening to music from a streaming service such as Spotify is as common these days as listening to the radio. Each get around 58% of the audience consuming media in those categories. And last, reading digital newspapers gets 23% of us consuming that type of media and print magazines now just gets 15% of us.

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New MIT study reveals 95% of corporate led AI pilots are failing these days, potentially wasting billions in AI investments made by those companies. While only a rare 5% are said to be succeeding in the market. As reported in Forbes, the companies innovating new AI models and those using those innovations are largely failing to make it all work. Here are some insights and tips for entrepreneurs looking to make a move into the space. Number one, young founders are winning the startup race with companies based on AI technologies. Some of the biggest business success stories today are startups led by entrepreneurs just 19 or 20 years old. It seems this is because they are able to think in ways not impacted by legacy laden thinking traditional in the corporate environment.

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Report presented by Quad as reported by e-marketer, underscores the case within the in-person shopping experience lies the opportunity for brands to lean into tactile, immersive experiences that drive better recall and deeper loyalty, ultimately higher ROI. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Data shows 13% of local ad buyers under the age of 35 say they plan to steer more ad dollars into radio this year that compares to ad buyers between 35 and 44 years old, among which 11% say they are looking to increase their radio spending as well. And ad buyers 45 and older are the least likely to be planning radio budget increases. With 7% of marketers in that age bracket expecting larger radio budgets. The younger the buyer, the more likely they are to spend more money on radio advertising. Now you'd think younger marketing people might be more inclined to favor nothing but social media, and while they do favor social media, indeed, data now shows that they're more interested in older counterparts as well, including broadcast tv, radio, cable, and direct mail.

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BrightEdge, CEO. Jim Yu makes an important distinction that AI search functions as a research channel, not a conversion channel. Growth and business impact are different. He points out, while AI search captures headlines with its explosive growth rates, BrightEdge data reveals that organic search remains the primary driver and deliver significantly stronger conversions. So what to do? Well, you suggest marketers should not abandon proven SEO strategies for any shiny new AI tools in the short term, and instead suggest taking a dual approach by optimizing for AI discovery and continuing to support fundamentals of organic search. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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Deloitte expects holiday sales to grow 2.9% to 3.4% overall from November through early January, well below last year's 4.2%. Pace E-commerce sales, however, are seeing climbing 7 to 9% roughly in line with last year's 8% gain. Now Bain forecasts a 4% increase in the final two months of the year during holiday shopping season with non-store sales, which includes e-commerce and mail orders slowing to 7%

after two years of 9 to 10% average growth, and PWC projects a 5% drop in average seasonal spending. The first meaningful decline since 2020. So what will it be? Time will tell, but one thing is for sure if you're in business and need to plan for the upcoming holiday season, it's anybody's guess how things are going to play out.

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7 in 10, 69% to be exact of all US consumers already live paycheck to paycheck. As of last month, the current economic clouds have prompted those struggling consumers to either begin taking on side work or increasing their frequency of already doing so. Higher earners have jumped on board as well. Surprisingly, three and four hustlers hold a full-time or part-time job that allows them to live comfortably, as they say, meeting the ability to pay all their bills. More than one in four consumers making more than a hundred thousand dollars a year started side work due to general economic conditions.

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