Gen Z, worth around $360B in buying power in the US, and $450B globally. You can find Gen Z buyers to influence them and ultimately make sales to them on YouTube, where approximately 90% of the Gen Z population checks in at least once per month. Next, favorite platform is Instagram.

Podcasts provide an incredibly unique experience because they are sought after by audiences rather than served to them. This means that every single touchpoint a listener has with a podcast is entirely intentional. Thinking of new ways to promote your business or product. Podcast advertising now commands serious consideration.

Murray Warnoff, director of Research at Ad Taxi, says, social media platforms are now the key for digital marketers looking to reach a variety of demographics regardless of gender, age, or income level. The frequency w/ which they participate and the time they spend doing so is increasing, and that helps influence the sale of products and services. People engaging on these platforms are now directly driving sales as 68% of adult consumers say they've purchased something directly through a social media platform.

Consumers will be tightening their shopping budgets, and given the desire to do greater due diligence before a purchase to ensure that they are getting the best price consumers are turning to new ways of finding and vetting items before they make their purchases. 88% of US consumers plan to make an effort to save money on their holiday shopping this year and 37% of those said they would compare prices online in at least three stores before making a purchase.

Buy Now Pay Later (BNPL) has been used by 11% of US digital buyers in 2024 according to an e-marketer survey. This year, it's forecasted that there will be 86.5 million BNPL users in the US, nearly a third of the total US population with total BNPL payment volume at 94.29 billion projected this year. That's a 21% increase over 2023.

The Ipsos Consumer Tracker survey reporting a slowdown in demand of Americans dining out, their report shows a third of Americans say they've cut back on dining out, including fast food, sit downs, and delivery since the start of the year. While 38% say the same even about lunch. The one bright spot Americans just aren't prepared to give up their coffee habit. 27% say they're willing to give up their coffee habit.

Lending Tree survey of nearly 2000 US Gen Z and millennials, more than half of young Americans have a side hustle. As a result of today's more challenging economy, 52% need the money earned from their side hustles to pay their primary bills. More than half of young Americans have a side hustle today that averages bringing in an additional $1,253 a month in supplemental income. Having a side hustle is becoming the norm.

Tech Talent Report 2024: 10 regions of North America w/ top tech talent: 10 Chicago, 9 Montreal, 8 Boston, 7 Seattle, 6 Dallas, 5 Los Angeles, 4 Wash DC, 3 Toronto, 2 New York City, and 1 SF Bay Area. To compete in a world that is driven by the introduction of new technologies to address everyday problems and drive new opportunities, you simply have to have access to top tech talent.

Things you need to know to offer supreme customer service according to what customers want: 61% say they need to feel that they can trust the information you provide, 46% want an efficient experience when interacting with your company, 44% are focused on convenience, and 33% want to be treated with empathy according to 2025 Consumer Trends

The Square Future of Commerce reports a growing number, 54% of Gen Z young people want to grow up and become an entrepreneur. High school students surveyed in this report indicated that despite all the challenges, they aspire to become their own boss one day because as they say, it gives them more flexibility, independence, and opportunities to be creative in ways that more traditional nine-to-five jobs can't offer.